Entrepreneurship Opens The Door With Fashion.

According to analysis, the price of Cheongsam in Guangzhou is between 200 yuan and 5000 yuan.

Because people wearing cheongsam have a certain consumption ability, the choice of pavement location is generally in the more prosperous place, the rent is more expensive, but if the product is competitive enough, the monthly income is considerable.

Take a 25 square meter storefront as an example, the net profit can be over ten thousand per month.

"For me, there is no season for peak season."

In 1996, Zhang Huixia brought the idea of "fashionable cheongsam" to Guangzhou and opened a cheongsam shop named after his name. Now he has made a reputation in Guangzhou, and the business of cheongsam is becoming more and more prosperous.

The story of starting a business: looking for a dream to enter the garment industry. Zhang Huixia is a native of Shanxi. When she was little, she used to help people make clothes, and she also liked Chinese clothes.

When she was 14 years old, she drove to Zhengzhou from the county town with 100 yuan innocence. She thought she would learn fashion design by clothing cutting school, but she was too young to accept it.

After graduating from high school, she finally entered the school of dress cutting.

When she was still reading, one thing touched her greatly.

In early 90 of last century, she came to visit relatives in Guangzhou. Her relatives wanted to find a person to make a cotton padded jacket, but they couldn't find a tailor.

Making clothes is very common in her hometown. How can he not find a tailor in Guangzhou's economy? This has aroused Zhang Huixia's deep thought.

In 1993, Zhang Huixia graduated and spent more than 5000 yuan to help her get a job on the railway.

Zhang Huixia thought that work is a lifelong business and what he really likes is clothing design.

So at the end of the same year, she came to Guangzhou with 1000 yuan and gave up her job that many people envied.

Zhang Huixia laughed and said, "I almost escaped, and I never thought about going back when I came out."

Zhang Huixia has been coming to Guangzhou with "fashion".

First of all, she did not understand Cantonese. She said that when she first came, she felt like she was in another country. Secondly, although she came to the clothing store, there was no mature concept.

Zhang Huixia spent more than two years working as a casual laborer, familiarity with the environment, understanding of the market and accumulation of funds. By 1996, after having some financial and social experience, she decided to "sell".

Zhang Huixia thought, Korea has Hanfu and Japan has kimono. China's best and most distinctive one is cheongsam.

The quality of Guangzhou people is high. The traditional cheongsam plus fashion elements should be "able to do".

What is unexpected is that almost everyone around you is against her making cheongsam. The reason is that Guangzhou people do not wear cheongsam, and the market is not big. Guangzhou weather is hot and is not suitable for wearing cheongsam.

But Zhang Huixia insisted that he rent a 7 square meter shop and borrow a sewing machine to open it.

After the renovation, there was no money left. It could only be calculated by paying the rent with the money earned in the first month.

Zhang Huixia's cheongsam did not sell because of his lack of fame at the beginning. All the income in the shop was made by changing clothes and repairing trouser legs for others.

But when she walked on the street in her own Qipao, she often asked, "where did the dress come from?"

In this way, her cheongsam business gradually opened up, and then, like a spark, she developed a franchise. Up to now, there are already ten chain stores inside and outside the province.

Zhang Huixia is proud of his business, but what makes him proud is that "money is not wealth, and its own things are recognized by society. That satisfaction is real wealth."

Zhang Huixia, the master of fashion design, learned from the market, "my costume design is not learned in school, but in the market discipline of Guangzhou!"

Excellent quality is another secret of success.

Zhang Huixia said, once, due to negligence, the factory produced a number of defective cheongsam, did not sell much, there are customers to find back, she said nothing to return to customers, all the other removed, and contact the phone number of customers "recall" clothing.

As a result of years of attention to the quality of clothes and services provided by customers, Zhang Huixia has already had a large and solid customer base.

She said that business is stable now, and there is basically no light season.

Risk warning: risk is not the biggest risk. Zhang Huixia believes that the fashion cheongsam line is also risky because "fashionable things change fast, and the clothing industry sometimes looks good at the moment, and it closures in a year or two. This is a common phenomenon."

The biggest risk is the concept of managers.

She said that if operators are only thinking about money, it will be difficult to guarantee quality in long term and easily shake them before interests.

Therefore, when she chooses franchisees, the most fundamental principle is that the other party must like and familiarity with cheongsam, because the mentality of operators will not go wrong unless they really like this line.

Xu Qiyun, editor in chief: