2007 Major Marketing News Events In China'S Apparel Industry Announced In Ten

Gold Lake, JEANSWEST, paramount, love, BONO, Ordos, Zhuang Ji, gifted scholar, Heng Yuan Xiang, the winner of the list.

Lin Yueran, vice president of economic daily, Zhang Li, vice president of China Textile Industry Association, vice president Zhang Yankai of China Textile Industry Association, deputy director of China department store and Commerce Association, deputy director of the national sports department, deputy director of the equipment center of the State Sports Administration, deputy director of the Market Development Department of China Olympic Committee, Meng Xianjiang, chairman Qin Deji of economic daily group, Qin Deji, President of China national economic network, Tong Zhiqi, deputy president of the Chinese clothing press, Dean of the Rili magazine, and Guangxi TV fashion China column director.

Lin Yueran, deputy editor in chief of economic daily, said in an awarding speech: the survival, development and profitability of an enterprise can not be separated from marketing activities.

The Harvard Business School likened the marketing department to the indicator light of the company's ship. It should sail the guideline company when the opportunity comes, and guide the enterprises to enter the safe harbor when the devastating disaster arrives, and adjust the course continuously along the direction of the wind at any time in order to get the maximum speed.

The clothing industry is directly oriented to the vast number of consumers, and feel the changing trend of fashion at any time. Therefore, marketing is of great importance to clothing enterprises.

The success of marketing means is directly related to the survival or death of clothing enterprises.

In recent years, the rapid development of China's garment industry has a very important relationship with the innovative marketing methods of enterprises.

The enterprise that won the "ten major marketing news events in China's clothing industry in 2007" has adopted a series of unique marketing methods in 2007, which has aroused great social repercussions and achieved good economic benefits. This has given many other enterprises a lot of inspiration.

Fujian Gold Lake sporting goods Co., Ltd. won the first place by up to 43325 votes.

As a sports enterprise, in May 26, 2007, 22 years in Chengdu, Guangzhou, Xi'an, Hangzhou and Wuhan, 5 years ago, Golden Lake hosted the Golden Lake cup, China's urban fitness long distance Gold Grand Prix, which attracted the attention of businessmen, people and the media in ~9.

The reasons for the award were as follows: sports marketing and sportswear brands were born in pairs, but in addition to participating in the top event of big stars, sponsoring the national fitness business could better narrow the distance between the enterprises and the target customers.

Famous leisure brand enterprise JEANSWEST International (Hongkong) Co., Ltd. was elected second by 37253 votes.

This leisure brand, which has been popular in the mainland since the late 80s, has placed its marketing vision on public welfare activities.

In July of 2007 ~9, it launched the "love post to help thousands of students go to university" activities, providing opportunities for all the stores in the country to enter the University, and enable them to work hard before entering the school gate.

The reason for the award was: "it is better to give fish than to fish."

Compared with direct donations, JEANSWEST tells the clothing industry with ingenious action, marketing is innovation, and public welfare marketing is also true.

As a children's clothing enterprise, Beijing Parker blue limited liability company was elected third with 36060 votes.

As a mainstream brand of children's clothing, Parker's influence has won popularity among the people. However, it still performs its social responsibilities and has held more than 30 shopping malls in Beijing.

The reason for winning the award is that advertising can enhance brand awareness, but the promotion of public spirited is the brand connotation.

Parker lane, who takes the initiative in social responsibility, will certainly be more responsible to customers.

　　此外，北京爱慕内衣有限公司因全程冠名赞助“2007中国内衣模特大赛”获33613票，排名第四；北　京鄂尔多斯国际传媒文化有限公司因与服装产业当中的两大时装周——北京中国国际时装周和上海时装周结成战略联盟，主打“时尚牌”获33562张选票，排名第五；庄吉集团有限公司因设立5000万元创业基金启动“赢在庄吉”营销创业伙伴计划获33528票，排名第六；才子服饰股份有限公司因2007年在全国启动大型服装互动培训活动获33448票，排名第七；报喜鸟集团因投资8000万元建直销网站、成立BONO公司并在网络销售方面取得了突破而获33383票，排名第八；上海恒源祥服饰有限公司因策划 “奥运礼服”系列活动进行奥运营销获33238票，排名第九；深圳市赢家服饰有限公司因在2007年提出“花样盛年”概念、赞助近百名国内百货商场代表赴港深两地开展大型商务考察、有效

For high-end sales terminal precision marketing and won 33121 votes, ranking tenth.

It is reported that the selection campaign started in January 2008.

The organizing committee invited the senior members of the clothing industry and the media to hold a review conference and recommended by experts and scholars. 30 most influential news marketing candidates in the clothing industry in 2007 were selected in the initial evaluation stage.

The 30 candidates have attracted wide attention since they were published in the Internet and newspapers. The Organizing Committee received a total of 1006892 votes in the online voting, 1047 votes in text messages, 60 votes in facsimile voting, and 60 votes in letters, of which 1008059 votes were valid, and 100806 people participated in the voting.

According to the number of votes received by the brand, the final statistics of "ten major marketing news events in China's apparel industry" in 2007 were notarized by the novice Notary Office of Beijing.

Tong Zhiqi, the head of the Chinese clothing newspaper, is responsible for the significance of the selection.