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Clothing Brand "Seven Color Hemp" Is Exhibited In London.

2008/4/28 17:16:00 86

Clothing Brand "Seven Color Hemp" And So On Are Exhibited In London.

On 22-24 April, vice mayor Zhuo Qinrui of Shenzhen led the delegation of Shenzhen fashion industry, which was composed of the Bureau of trade and industry, the clothing industry association and 22 garment enterprises and designers, to visit Britain.

In April 23rd, the British Embassy business office specially organized a "British fashion industry briefing" for the delegation. The British industry and public relations companies invited the British industry and public relations companies to give a detailed introduction to the general situation of the British apparel retail industry, the wholesale and distribution of clothing, and the brand marketing strategy.

On the evening of that day, as a series of activities of "China of the times", the British Embassy business office helped Shenzhen delegation successfully hold the "2008 Shenzhen (London) fashion industry promotion conference" in London.

The British Fashion Association, famous fashion brands, retailers, designers, fashion media, commentators and dignitaries attended the meeting more than 130 people.

In the speech, vice mayor Zhuo Qinrui of Shenzhen pointed out that the Shenzhen municipal government has listed the clothing industry as an advantageous traditional industry, and determined to build Shenzhen into a "fashion and creative capital", so as to accelerate the internationalization and specialization of the garment industry in Shenzhen.

Judith, vice mayor of London, said in his speech that the creative industry is the second largest industry after London's financial industry, and hopes that the two sides will continue to strengthen cooperation and exchanges.

Shen Yongfang, Secretary General of Shenzhen garment industry association, introduced the development of Shenzhen's clothing industry, and introduced the Shenzhen International Fashion Fair held annually in July to guests.

The Shenzhen garment enterprises participated in the one to one negotiation with the British industry at their exhibition tables, and the two sides reached a number of cooperation intentions.

The show also held a small fashion show, showing the three brands of "Tianyi", "Song Li Si" and "seven color hemp" in Shenzhen.

The Chinese ambassador to the United Kingdom, Fu Ying, and Jiang Fan, the business office of the British Embassy, participated in the introduction and promotion activities.

In addition, the delegation visited Britain's famous high-end clothing department stores Liberty and Harvey Nichols during the British period, and gave a detailed understanding of the history and operation of the famous brand stores, London fashion trends and fashion trading.

The visit of the delegation of Shenzhen is the first formal exchange between the domestic fashion industry and its British counterparts.

Enterprises have said that this visit deepened the understanding of the British market, expanded business opportunities, and saw the gap with the world's leading fashion industry. This is a learning journey, and the exchanges and cooperation between the two sides have just begun.