What Is The Best Weight Of Enterprise Network Marketing?

Background:

In the second half of 2007, the PPG mode upsurge led to the emergence of vertical B2C websites such as vacel and Bono, and traditional clothing enterprises also entered.

Forecast:

In 2008, there will be similar PPG models in the fields of underwear, leather goods, communications digital products, notebook computers, automobiles and other fields. The traditional manufacturing enterprises will integrate into the Internet in the form of direct network operation. The investment market will pay more attention to the field of e-commerce and will vigorously support the network mode.

Analysis:

According to Analysys International, the PPG model proves that online sales can be achieved for men's shirts and other standardized products. Even the network direct operation brings new enlightenment to the traditional manufacturing enterprises to realize Internet, especially the enterprises with high brand awareness, the Internet will become a new retail channel.

PPG is not the founder of the network direct camp mode, but its real impact and impact on traditional shirt manufacturing and sales is because PPG has made its brand awareness and sales reach many traditional enterprises for decades in two years.

Although its influence is brought about by a large amount of capital invested market promotion, the long-term effect is not known yet, but it brings new ideas and vitality to those traditional enterprises who are seeking new business growth.

The PPG model is similar to traditional brand manufacturing enterprises in many aspects:

1. market positioning.

Men's shirts are a large demand and stable commodity. Consumers in large and medium-sized cities have higher popularity and easy to form consumption stickiness.

This can also be the advantage of the traditional brand manufacturing industry, and the target group can choose a suitable customer base for the network.

2. manufacturing costs.

The advantage of PPG in terms of commodity cost is relative to other online or traditional retailers, which is one of the biggest advantages of manufacturing enterprises.

3. market promotion.

The market influence of PPG makes it necessary for the latecomers to reach this height to invest more capital. However, the brand value and loyal customers established by traditional brand manufacturing enterprises will become the most favorable resources for their direct business development.

PPG's media bombing promotion can solve the problem of popularity, but there are still weaknesses in customer experience such as product quality, which has just become the advantage of traditional brand enterprises.

Underwear, leather goods and other clothing traditional brand manufacturing industry's network direct route is close to the PPG mode, and will learn from the experience of PPG mode to develop its own network direct business.

Digital, PC and automotive parameters and collocation can be more valuable commodities. Brand manufacturer network direct sales can advance sales ahead of production, plan production according to the quantity of booking, reduce the cost can be pferred to the booking price, and achieve a win-win situation for consumers and enterprises.

Recommendation:

Traditional manufacturing enterprises are still facing challenges in the field of direct network operation.

On the one hand, the challenge comes from operation and management. How to control the network direct channel efficiently and flexibly is a problem that traditional enterprises need to solve. On the other hand, the challenge lies in the mutual impact of the old and new channels, and is faced with the pformation of many years' operation system.

These two challenges are in line with the analysis of the three stages of the Internet of traditional enterprises, that is, to realize the marketing and sales of Internet, and then to improve management and efficiency through Internet, and finally to pform themselves through Internet.

The development of traditional manufacturing enterprises in the field of direct network operation should initially provide different commodities to different channels to avoid conflicts of interest between new and old channels.

In addition, commodity prices are not the only factor for customers to choose. The quality of brand enterprises will not become a problem. Upgrading service level has become the most direct direction for network operators.

Especially in higher priced products, consumers value professional and considerate services.

The combination of self owned goods and professional services should be the best way to attract customers by brand enterprises under the network direct operation mode.