ADI Intends To Pfer Orders To Shoe Companies.
In March 7th, the two giants of Adidas and Reebok inspected a number of enterprises in Quanzhou and indicated that they would pfer large quantities of orders from Guangdong to Quanzhou.
In fact, the decision to pfer orders to international buyers in Quanzhou is not just for Adidas. People in the industry generally believe that the shoe industry in Guangdong has been hit hard by the financial crisis, causing international orders to flow to Quanzhou in large numbers. This has also made some Quanzhou shoe enterprises and their upstream leather enterprises smell the smell of spring.
阿迪达斯表态
This is the first trip to Quanzhou by Adidas president Haina and general manager of Greater China Bai Wenkang. Jinjiang Feng an leather Limited by Share Ltd is its first stop. However, Haina suddenly landed in Quanzhou, still somewhat beyond the expectations of Chen Ronghui, President of the Quanzhou Leather Association. "I thought I would send a middle level like before, but I didn't expect this president to be dispatched."
This also shows the importance of Adidas's inspection. According to Chen Ronghui, the main purpose of Adidas's trip to Quanzhou is to find new OEM manufacturers.
Prior to that, although the enterprises in Quanzhou had OEM for Adidas, their OEM manufacturers were mainly distributed in Guangdong. With the spread of the world financial crisis last year, Guangdong's shoe industry suffered heavy losses, and many enterprises had already closed down. "This makes Adidas have to look for OEM enterprises again." According to the tradition of Adidas, when looking for OEM manufacturers, the whole industry chain is always inspecting.
"On these two days, I took them to several shoe material enterprises and finished shoes enterprises." Chen Ronghui told reporters, "the strength of the Quanzhou sports shoes industry is self-evident. Haina is satisfied after seeing several factories and says that he will pfer a large number of orders to Quanzhou." The second half is expected to rebound?
Haina's position is undoubtedly good news for Quanzhou's footwear industry and leather industry, and its "flying geese effect" which is likely to be triggered is even more desirable.
Leather industry, as the upstream industry of footwear industry, is now facing enormous pressure to survive. According to Chen Ronghui, according to the preliminary statistics of Quanzhou Leather Industry Association, because of the downturn of the downstream footwear industry, the leather industry in Quanzhou had a significant decline last year, of which the capacity of small enterprises declined by 40% to 50%, while large enterprises generally declined by about 20%. "Many enterprises are already on the brink of bankruptcy."
At this time, Adidas and other international buyers' orders have turned to Quanzhou, and Quanzhou's shoe industry and leather industry will undoubtedly provide timely help. According to Ding Youyi, chairman of WorldCom Footwear Co., Ltd., because of the collapse of Guangdong shoe enterprises, international orders have shifted since the second half of last year.
The reorganization of the order resources, because of too many uncertainties, "buyers are cautious when placing orders, so it has not yet stabilized." Chen Ronghui said, "however, the footwear industry in other parts of the country is no match for Quanzhou. This part of the order will definitely be pferred to Quanzhou."
This also lets Chen Ronghui firmly believe that the footwear industry and leather industry in Quanzhou is likely to pick up in the second half of this year. To meet this rebound, Feng an leather industry has recently invested tens of millions of yuan to build a new production line.
Editor in chief: Xu Qiyun
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