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Clothing Store Entrepreneurs Join In Chain

2010/2/11 13:40:00 56

Act as a "hidden hook"


When investors investigate the franchise projects they are interested in, it is best to do so in secret. You can be an ordinary customer for several times. You can go to the franchise store where you want to join. You can talk with the shopkeeper and employees as a customer, estimate the daily turnover and operating costs secretly, and analyze the customer base, consumption period, etc. You'd better be patient in the investigation, last for a few days, run a few more franchise stores, and then see if your investigation conclusion is consistent with the leader's introduction, and the credibility of the alliance leader can be seen.


Act as "quarantine officer"


Just as animals and plants need to be quarantined when entering the country, some foreign franchised brands also need to be "quarantined". Although some foreign franchised brands have been operating successfully abroad, they may be "acclimatized" when they enter the Chinese market. If you just copy the foreign model without paying attention to the local situation, you should consider it carefully. It is a test for the franchisees to join in when foreign brands just enter, which is often a big risk and opportunity.


Act as "Examiner"


If you want to grasp the degree of perfection of the franchise project, you can prepare some "examination questions" to test the alliance leader, such as how well the alliance leader understands the franchise mode, whether there are ready-made franchise management manuals and operation manuals, and whether they are very responsible for specific issues such as site selection, Whether to attach importance to the follow-up management and advertising support... If you can answer some of your questions more fully, the project will pass the examination.

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