Footwear Manufacturing Group New Mart Marketing Strategy New Tactics

2010/4/9 9:12:00 40

At the same time, the New Mart store has changed its marketing strategy and brand upgrading, and has put forward a new strategy in marketing strategy. The special brand ECCO has recently launched special planning activities.

According to the head of New Mart head office, as a world-class footwear manufacturing group, ECCO sells 17 million pairs of shoes a year, mainly for leisure.

What is particularly worth mentioning is that ECCO is one of the few fully qualified vertical vertical integration companies in the world, adopting top-down marketing mode, from leather raw material production to design development and product manufacturing, to the final distribution to more than 90 countries in the world, and every link is directly supervised by ECCO.

And ECCO owns its own tanning factory, supplying not only ECCO's own product line, but also the world's leading supplier of high quality leather goods for car seats, airplane seats, gloves, handbags and shoes.

In addition, in from April 9th to 11th, New Mart store sports, home, footwear and footwear launched 49 to 100, recommended brand members 5 times points, as well as well-known brand sales, etc., value activities must not miss!