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St Paul Fashion Week -- The Most Important Fashion Event In Latin America

2010/7/3 11:17:00 132

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Fashion Week

Liana Thomaz

In from June 9th to 14th, Brazil opened the most important fashion event in Latin America - St Paul.

fashion week

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This event shows the rich and varied Brazil situation and its optimistic economic situation.

"We are a young country with young culture and great potential for growth and development."

Paul Burgess, organizer of fashion week, said.

Liana Thomaz

For the design of spring and summer in 2010/2011, what Brazil has to show is necessary.

sexy

The bikini - every day in fashion week is joyfully displayed on the T stage, and the overall theme is "Anima" (Portuguese).

Brazil's beauty, supermodel Gisele Bundchen, has become the world's highest income model, and this time she made her first appearance at T after 4 months of birth.

Liana Thomaz

This year's St Paul

fashion week

The focus is on the local brands and costumes that Brazilians are obsessed with.

Brazil's current fashion market has reached the value of $50 billion, making it increasingly one of the most profitable markets in the world for luxury goods groups.

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CIA Mar 1; IMA

This also proves the economic power of Brazil's growth.

Brazil, the largest economy in Latin America, ranks tenth in the world, and is now advancing by 9 percentage points a year in GDP.

Lino Villaventura

A luxury market consultancy, MCF Consultoria, who specializes in Brazil, said that the luxury sector in Brazil increased by 11.5% last year, while most other parts of the world are tightening their spending due to the economic crisis, and this year Brazil's luxury consumption can grow by 17%.

Brazilians like shopping.

Carlos Frelin, director of the company, said: "in Brazil, people will overspend."

He explained that shops in Brazil often allow customers to buy goods in monthly terms, and there is no interest.

CIA Mar 1; IMA

At the same time, the appreciation of Brazil's currency has promoted the consumption of imports of dollars or euros, which has reached a very high level.

The package of French luxury brand LV is almost decorated in the hands of every wealthy woman in St Paul. This has become a trend. Through MCF Consultoria survey, it has won 23% brand recognition among consumers in Brazil, and other influential luxury brands include Giorgio Armani, Chanel, Gucci and so on.