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PEAK Sponsored Qinghai Lake Bicycle Race For Fifth Consecutive Years.

2010/7/19 11:13:00 38

Peak

In 2010, the ninth round Qinghai Lake international road cycling competition will be officially opened in July 16th.

PEAK, a famous sports brand in China, is once again holding the bicycle race around Qinghai Lake. This is PEAK's sponsorship of this event for fifth consecutive years.

At the same time, PEAK is also the only strategic brand partner in Qinghai Lake cycling competition.


It is understood that the round lake competition is held in Qinghai province from 7 to August. The event is 2.HC class. It is the top Asian event and the international road cycling competition at the highest altitude in the world.

Every year, more than 140 athletes from around the world's five continents participate in the competition. The total distance is more than 1350 km, with an average altitude of 3000 meters, a 10 day race and a total bonus of 300 thousand US dollars. The total distance is 21.

The design of the competition circuit is centered on the Qinghai Lake with vast blue sky and bird like clouds, and extends to the surrounding areas. The natural scenery is magnificent and magnificent along the way, and it is charming and charming.

Due to the difficult and steep road of the cycling around Qinghai Lake Road, it was favored by the world's adventurous athletes, and became the international highest level road cycling race after the ring road, Italy rim and Spain.


Since its strategic cooperation in 2005, PEAK has witnessed the gradual development of the Qinghai Lake race as Asia's top event and even attracted the attention and participation of many professional teams from five continents.

PEAK research and development personnel also visited Qinghai many times to watch events, actively communicated with the organizing committee, constantly improved the style and performance of the equipment, and designed equipment that conforms to the concept of Lake race.

Gradually integrate equipment into events, service events and integrate with international events.


PEAK, pliterate from the English "PEAK", symbolizes the spirit of constantly climbing the peak and enterprising self-confidence.

From the beginning of its construction, PEAK aims to build "the first brand of Chinese basketball equipment" with the aim of "creating a world famous brand" and has spared no effort to promote the development of Chinese basketball industry in more than ten years.

After launching the strategy of "brand internationalization" in 05 years, in September 06, NBA Rockets star Sean Battier joined PEAK vigorously. In November 07, PEAK became an official NBA market partner with extraordinary strength.

The persistence of PEAK has made today its reputation such as "Chinese famous brand", "China famous trademark" and "national inspection free product" and "China's space industry partners". In September 29, 2009, PEAK officially listed on the stock exchange of Hongkong. After listing, PEAK showed a high-speed and comprehensive development trend. In 2010, it renewed the contract with the "Stankovic intercontinental basketball match", and also cooperated with the New Zealand Olympic Committee and Serbia Basketball Association to successfully establish the international image of Chinese sports brand in the minds of the world.


Over the years, PEAK's "China basketball first equipment brand" position has been very stable.

General manager Xu Zhihua said: "a single basketball product can no longer meet the market demand. It puts forward" brand specialization, product serialization ", expanding product line and extending the brand to other sports fields.


And PEAK has reached a strategic partnership agreement with the round lake competition for fifth consecutive years. It fully proves that PEAK is not only in the basketball field, but also continues to develop its strength and ambition in the comprehensive field and outdoor sports.


 

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