Storefront Design Skills Of Chain Stores

Storefront refers to the image of exclusive stores, more and more.

　　1．店面与商标

The image of a monopoly store is closely related to its name and trade mark.

In recent years, many people have been caught in a misunderstanding when choosing shop names. They just want to pursue the new hall and fashion, while ignoring the internal relationship between the shop name and the store itself, giving people the feeling of being neither fish nor fowl, such as "big brother", "rich", "gentleman" and "big money".

Shop names should be distinctive, but they should not be too far away from the topic. Through the store name, customers can know what your merchandise is.

That is to say, the name of a food store should be like a food store, and the name of a clothing store should be like a clothing store.

A good shop name should have three characteristics: one is easy to pronounce, easy to remember; the two is to highlight the business nature of the shop; three, it can make a deep impression on people.

With a good shop name, we need to design corresponding trademarks.

Shop name is a kind of character expression, trademark is a pattern description, the latter is more impressive.

Trademark should strive for simplicity and beauty.

A Magori store, which specializes in women's socks, uses the logo of the British flag as a trademark. It has a huge British flag hanging in the shop and printed on all the wrapping paper, which is particularly eye-catching, which has achieved good sales results.

　　2．招牌和标志

Shop signs should avoid unusual words.

The purpose of signboards is to make people clear, and to be mystifying will only cause customers' antipathy.

For example, there is no need for a foreign product store to get a foreign name.

In recent years, the logo has been increasingly adopted by the exclusive stores, and has moved from flat to three-dimensional, moving from static to dynamic. Activities in front of shops attract the passers-by.

For example, many fast food restaurants in the United States, in order to emphasize the personality of the shop, set up large figures or animal statues at the entrance, accompanied by relaxed and pleasant advertising music, and are loved by customers.

T tea and seaweed in Japan's kawagawa district are the same. In the store, a doll with a height of about one meter is exactly the same as the owner of the shop. It adds a comic style of exaggeration. It greets the passer-by in a friendly way in front of the shop every day. The effect is quite good.

The window is the "eye" of the exclusive store. Whether the face of the shop is charming or not, this "eye" plays a decisive role.

Window display is an expression of art and an important way to attract customers.

In the commercial streets of any commercial city, there are countless people watching and appreciating in front of the window. They are crowded and talking, as if they are enjoying a famous painting.

Enjoying the shop windows in Paris's Champs Elysees is still a very popular tourism item.

Therefore, the exclusive shop can not have no windows, and can not despise the display and display of windows.

Facts have proved that it is foolish for some stores to rent windows to personal stalls.

There are three principles for designing shop windows. One is to attract customers with ingenious design, avoid flatness, and strive for dynamic and cultural art. Two, customers can feel friendly and natural through some scenes of life, and then resonate. Three, we try to impress customers with ingenious display of our shop windows, so that customers can never forget and print their minds.

Of course, storefront design is a systematic project, including the design of shop signs, signboards, windows, awning, gates, lighting, materials and colors of the walls, and many other aspects.

All aspects need to be coordinated and planned together to achieve the overall style.