Summer Sales Promotion Is In Full Swing, The Price Is High And Consumers Are Sob.

"Clothes are becoming more and more expensive, even after the discount price, it also makes people feel bad."

It is understood that because this winter is particularly long, spring and summer loading and unloading time, inventory pressure, summer promotions in advance of nearly half a month earlier, the reporter's visit found that the Shanghai department store summer promotional war is booming: Pacific Huaihai store summer promotion 5 fold, Huaihai Road, Parkson Plaza summer commodity 3 - 30 percent off, Huijin department store summer clothing 5 fold, Hong Kong Hui square swimsuit area and many girls brand brand is also fully sold 50 percent off.

Some fashionable brands, such as ESPRIT and Yi Du Jin, which had rarely been discounted before, also put up a "50 percent off full" promotional poster as early as half a month ago, with more brands selling at 3.

Compared with the last quarter of August, the summer sales promotion was at least over half a month earlier this year.

"In previous years, a brand's summer skirt has been folded about 200 yuan, the price is 500 yuan this year, and the discount is over 250 yuan."

The consumer Xiao Zhang told reporters that she had just bought a long skirt, and the price was reduced by 280 yuan, which was almost 40% higher than that of last year.

Even a small T-shirt cost a lot of money. Many second-class fashion brand T-shirts generally range from 200 to 400 yuan, and some even soar to more than 400 yuan.

The industry estimates that many mid - and high-end brand pricing this year rose by about 20% compared with last year, and some rose even to 30% or higher.

Industry analysts said that the rise in price was due to the rising price of cotton and cotton yarn, and the cost of manpower and logistics also increased significantly, resulting in a direct rise in clothing prices this summer.