Ordifen Store Manager Ti Hongxia: Humanized Marketing Wins Success

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Create high efficiency

On the day of the interview, Zhang Xiuwen, vice president of Ordifen North China, visited Xinguang Tiandi store.

She said: "in the past 3 years, the team of 4 people who made Hongxia has created a sales record of nearly 400 thousand yuan per month in the 32 square meter store of Xinguang world.

"Fearful" is that no matter how the market is, the team that raises Hongxia can maintain a monthly sales performance of about 300000 yuan, and its high efficiency is set up by Ordifen management as the benchmark for mainland stores.

It is not surprising that Zhang Xiuwen has praised and encouraged the store of Hongxia management. When she visited the northwest region's Ordifen brand customers, she could see Ti Hongxia's status.

In Xinguang world, Ordifen has 12 competing brands, and Ti Hongxia's performance is among the best.

In the fierce market competition and the unique taste of customers, the new world store has achieved such a level. In terms of sales skills, it is natural for Hong Xia to have some experience for reference.

Ti Hongxia said, selling underwear and selling ordinary fashion are very different. Underwear consumption mentality is still practical.

Although urban women's vision is becoming more and more fashionable, it is still important to comply with seasonal changes and conform to their health.

Therefore, the promotion process must be combined with this psychological need.

Of course, everything is not absolute, and those who pursue visual effects should be carefully analyzed.

In Ti Hongxia's view, the classic style of underwear is actually only a few. After some products become a slow-moving item, it can be sold well after a period of time.

But the premise is to meet the seasonal characteristics of the product itself.

Ti Hongxia also pointed out a feature of underwear sales: before and after the Spring Festival and May is the peak season for underwear sales. The former is popular in red fashion, while the latter is better in light and comfortable products.

If the supply of goods complies with this characteristic, the performance will not worry.

Be responsible for the brand and be responsible for yourself.

Every day at 10 a.m., at the 2 floor C underwear store in Xinguang Tiandi store, Beijing, Ti Hongxia always arranges 1 days' sales plan before the shopping mall is ready to prepare for the arrival of the first guest on that day.

After so many years of underwear sales, this has become one of the professional habits of Hongxia.

Ti Hongxia said: "now underwear has been doing very well both in terms of product quality and brand connotation. Our advantage lies in not only selling underwear products, but also giving close service."

This is the selling experience of Hongxia's mouth. She has practiced for 13 years.

As early as the mid 90s of last century, when Ordifen brand was still exploring the market, Ti Hongxia recognized the brand at a glance, and saw that the brand was different.

As a counterpart industry, we naturally want to find a brand that can make a career.

Ti Hongxia is very lucky.

Through the matchmaking of the head of the store floor, Ti Hongxia successfully entered Ordifen to do underwear sales.

Although she was only the bottom clerk, she was still very happy because she could see her own future here.

Of course, the first thing she learned was to keep herself enthusiastic about work.

"Enthusiasm leads to initiative."

Ti Hongxia said that in the days when he first came to Ordifen as a salesperson, he cherished the job very much. From store hygiene to creating a store atmosphere conducive to customer purchase, he mentioned red and red all the time.

She likes to regard other brands in the shopping mall as a model for learning. Of course, this is the attitude that smart salespeople should have.

The brilliant thing about Ti Hongxia's ability to practice a skill is that she can not only see the advantages and disadvantages of the competitive brand, but also link up with her actual situation and improve her strengths and weaknesses.

She said that this is to be responsible for the sales brand, and more importantly, is worthy of her life.

A complaint to stimulate customer management ideas

After entering Ordifen 3 years later, Ti Hongxia was promoted to be a store manager.

Since then, whenever Ordifen's different stores need her, she will be pferred without complaint, including pfer to the manager of shinguang world store.

After becoming a store manager, Ti Hongxia knew clearly that changing roles meant taking more responsibilities. As a manager, the pressure of sales performance would become heavier.

Before and after 2000, that is, the first time that Hongxia has been promoted to store manager for the first time, people's living standard began to advance rapidly, and customers' requirements for dress became higher and higher.

In particular, the choice of personal clothing has great relevance to health.

As a result, Ti Hongxia took this point and decided to start from the research of professional and professional underwear product knowledge and improve his sales level.

Ti Hongxia's access to knowledge is Ordifen's professional training in fabric knowledge for employees.

Every time Ordifen conducts store manager training, Ti Hongxia goes with a strong desire for knowledge and returns to him with professional knowledge.

And the next thing is how to implement it.

Every time a guest enters a store, Ti Hongxia will look at it. The demand for female customers is not enough.

Ti Hongxia is confident enough to explain the professional knowledge of underwear materials to her customers, because she has a lot of knowledge about underwear. Of course, as a trump manager, Ti Hongxia has a set of customer management theories to share.

This set of customer theory actually has a history.

A few years ago, the introduction of Hongxia encountered a painful lesson from customer complaints.

At that time, a customer bought a pair of underpants at shinguang store. The product was damaged due to improper wearing.

After receiving the customer's request for replacement, Hongxia, who has been selling underwear for more than 10 years, found that it was cut by the customer unintentionally with his fingernails, and he refused the customer's request.

But the customer did not compromise. After a long stalemate, the customer complained to the director of the shopping mall.

Of course, the consequences are very serious.

Recalling the situation, Ti Hongxia felt that his original practice was unreasonable. "Perhaps he was too eager to handle this matter well, and failed to co-ordination in the customer's perspective".

As a result, the most impressive thing in the 13 years of Hongxia's sales career has led to the formation of her customer management ideas in the future. "Customers are our friends and friends are honest and honest. We recommend underwear for customers. The starting point is for customers, not just for sale and purchase."

Ti Hongxia's sincerity is from the bottom of his heart. As a woman, she knows the close relationship between underwear and women's health, and she has gained friendship. As a manager, she has completed humanized sales and won the recognition of customers and companies.