AWI Launches WOOLMARK&Nbsp, GOLD Gold Wool Logo In China
October 21, 2010, Australia
羊毛发展公司AWI在上海举行“WOOLMARKGOLD金羊毛标志”新闻发布会,据悉,此次澳大利亚羊毛发展公司AWI与第一财经频道CBN达成了为期6个月的合作,其核心是一档为期9周专题纪录片《主角·完美绅士》。这一专题节目邀请知名学者及主持人曹景行先生担纲主持人,跨越亚洲、澳洲、欧洲,节目95%以上的内容在澳大利亚、英国、意大利拍摄,历时1个月完成。此次合作主要是为了让中国消费者对WOOLMARKGOLD金羊毛标志有更生动和客观的体验和认知。
Deep plough the global market for 30 years.
Australia
The wool logo of AWI, a wool development company, has long been popular among the people. It has won global consumers' love and trust and has become an important symbol for people to choose wool products.
On the 2010 golden autumn, Australian Wool Innovation Limited AWI officially launched the leading symbol of the wool industry in the Chinese market, the golden wool symbol of WOOLMARKGOLD.
Consumer
Bring more advanced and quality comfortable wool experience.
Products that are marked with "golden wool" must meet the following requirements: using natural pure fine Merino wool from Australia as raw materials, and following the processing of scientific technology in the factories that meet the environmental protection standards, and weave the wool fabrics suitable for various occasions and uses according to the design of the guided fabric flow.
In Australia, we go deep into the most natural Superfine Merino ranch. In Britain, our partners are the top men's wear custom street SavileRow Industry Association and hundreds of years of legendary textile fabrics factory. In Italy, our partner is the most advanced and environmentally-friendly fabric factory in the world. This is a genuine WOOLMARKGOLD Golden Fleece global top tailor made garment.
Mr. SAMGUTHRIE, general manager of Australian Wool Innovation Limited, thinks that this is the closest and most profound communication between China and the United Kingdom in the field of fabric and clothing since the industrial revolution in Britain. It has an unlimited role in promoting the future cooperation between the two countries.
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