Gong Hongxing: Strong Dealers Are Inseparable From The Five "Fixed".
In October 22nd, the people's Government of Hangzhou and China
International Silk Fair
Organized by the Organizing Committee of China International Women's wear exhibition, China apparel network (efu.com.cn) and China apparel distributors Service Center hosted the 2010 China clothing distributors Innovation Forum.
corona
Gong Hongxing, the chief marketing officer of fashion, was invited to participate in the interactive forum of the event. In this forum on how to build a strong distributor, he showed his views for the guests.
Gong Hongxing believes that the ability to enter the shopping mall depends on its brand positioning. After positioning, the brand has the direction and the goal of hard work.
If the location is good, dealers will have good performance.
In the more than 10 years of Corona's business process, some good shopping malls came in and out because of their inaccurate positioning.
Many stores didn't want to go in, but they did very well after entering.
Positioning and performance is the brand is the key to the cooperation of the brand and shopping malls.
He stressed the importance of building a strong company.
Distributor
It is inseparable from the "five decisions": first, dealers must come out and set a direction for themselves.
To make clothes or make brand, we must set a direction.
Second, set a goal, how much money to make, whether to earn a car or a house, to earn a beauty, or to have other goals.
The third is determined.
Because when you do this industry, you will encounter countless frustrations. Maybe making money may not make money.
The fourth is qualitative.
Finally, it is decided.
It is reported that Corona fashion (Shenzhen) Co., Ltd. was founded in March 1995. It is a highly respected brand culture concept, a global R & D design center, a full set of production base for imported production equipment, an international concept of marketing service system, a win-win supply chain system and a famous fashion dress company that attaches importance to information strategy.
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