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Analysis Of Website Updates Included Problems

2010/11/4 16:37:00 67

website

It has not been updated by Baidu or Google for more than ten days, at least to a certain extent, this website has nothing to do with Google or Baidu.

Looking at the millions of websites in China, the number of search engines that can often be updated is few.

This situation is also related to the realities of the country. There are many big websites like Sina and Sohu. There are many IT backbone companies such as Admin5 and webmaster's home. But we should be sober to see that more than 80% or 90% of the websites come from enterprises, more directly, from small and medium-sized enterprises.

Small and medium-sized enterprises in the Internet marketing work is undoubtedly lacking, not to mention that the website is constantly updated.

Perhaps we can now understand why Baidu and other search engines are so hungry for original content, because the real original content is very small, and it is concentrated in a limited number of news stations and some grass-roots stations like Admin5.

It's a great pleasure to be here.

Traditional marketing

When the cost of the way is rising, some of the foreseen SMEs see the dawn of Internet marketing.

And in constant deepening contacts, I realized the importance of Baidu and other search engines.

Shanghai's pilotage technology, a website construction company, received a consultation with a furniture company last week. "Why does our company's Web site stay in May 12, 2009, and the website of the company is updated regularly?" I told him plainly that the website was not updated, so Baidu didn't update it.

But as a professional website construction practitioner, we are more aware that the reason why the snapshot is not updated for a long time is certainly not a simple matter of not updating the website content.

We try to analyze why some snapshots of websites are not updated by search engines for a long time.

First, the website has not been updated for a long time.

To update

Extremely irregular

At the beginning of a new website, as long as it can basically meet the WEB standard, there is no "nofollow" label, no matter whether it was included at that time, the search spiders of the major engines must come frequently.

As for when to collect, or how much content and pages it contains, it is decided by the content quality, the degree of abundance and the judging mechanism of the search engine itself.

However, if every search spider is still old face and no harvest, the frequency and frequency of coming to your website will be less and less.

An instantly updated website can search thousands of times a day, and a website that has not been updated for a long time can search spiders less than ten times a month.

Another reason is that although some websites have been updated, the frequency is very low, and fishing for two or three days, drying nets for two or three years.

If this goes on, it will also leave bad impression to search spiders.

Suggestion: persistent and regular updating of website content is the most perfect solution to solve the problem of updating snapshots and increasing the amount of snapshots.

Two, most of the content of the website is copied, without originality.

If the content of the website is mostly from other people's sites, and rarely has its original content, this website is also likely to be despised by the search engine, but such websites generally have the following process.

Since there are updates, search engines can often update website snapshots at the beginning, and the amount of web crawling is increasing basically, but not for long.

Slowly will find that the content has been included, after a period of time will be deleted by search engine, the update frequency of the website snapshot is also slowly declining.

Finally, the bad situation will be that no matter how the website is updated, search engines will never be included nor updated.

Suggestion: when we build websites, we can understand and copy appropriately.

But once you get on the right track, it's best to publish some original content every day, and don't think about using fake original to fool the search engine.

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Three. Web server is unstable.

Now there are people on the Internet who sell 1G hosts only for tens of dollars, and there is no limit on the flow of bandwidth.

Here, the pilotage technology of Shanghai website construction company reminds us that we must not be greedy for small profits. The server instability is the most harmful to website optimization.

Relative to content is not updated, the search engine will judge the value of this website is not high, but if the server often appears downtime, the website is often unable to access, the search engine will be the site will be the right.

And unstable websites hurt not only search engines, but also your customers. If a website breaks down every day, will your customers login again?

Recommendation: as far as possible, choose a large, well-known IDC service provider's host, relative to the website cost and later income, a few hundred a year's cost of host rental is very small.

Four. Websites are punished under the same IP.

Based on cost considerations, many websites now use virtual hosts, and now the majority of the domestic virtual hosts are shared IP, that is to say, there are hundreds of websites under IP.

No one can guarantee that other websites under the same IP will be punished by the search engine and will not affect your website.

Because search engines judge that a website is based on factors such as website content, domain name and server (IP is one of the methods of search engine identification server).

This kind of phenomenon is not uncommon in the practice of website optimization. This is also a very confusing place for many webmasters. Websites are constantly updated, and there are external links of quality. The code is also in line with search engines. How can snapshots be updated?

Suggestion: the independent IP host is the best choice for web site optimization, and there is such a service provider in China, and the price is not very high.

Therefore, we suggest that if possible, choose the independent IP host as far as possible.

There are many ways to solve the problem of website snapshots. There has been a time to update the website's snapshot update frequency three times a day to update the website's home page near 1/3 content (mainly the article update).

At the same time, it is worth mentioning that the quality of a large number of link imports can also effectively enhance the frequency of updating the website, because search spiders crawl along the link, the more links you import into your website, the greater the chance that spiders will come, and the more chances are that the website will be retrieved.