In 2010, Lining'S Brand Store Did Well Again.
January 17th,
Lining
Announced that in the fourth quarter of 2010, the same store sales growth rate of Lining brand products increased by about 3.6% over the same period in the 09 quarter of 2010, and the same store growth rate was about 3.9%. By the end of 2010, the number of brand stores has exceeded 7900 targets, and the retail discount rate in the fourth quarter was about 22%.
Lining issued a forecast for the main financial performance for the end of December 2010, including Lining brand.
sales revenue
The growth rate is basically close to the overall growth rate of China's sporting goods industry in the same year. Other brands of the group, including the red double happiness, Lotto (Le Tu), Z-DO (new mobile), AIGLE (Ai Gao) and Kason (Kai Sheng) brand, together with lower income growth rate, will affect the overall sales revenue growth of the group in 2010. It is estimated that the ratio of other brands to the total sales revenue in 2010 is similar to that of 09 years.
The Group expects that the gross gross profit margin and net profit margin in 2010 will be comparable to that of the 09 year; the group store support costs will be saved in the year, and the ratio of brand marketing promotion expenses to sales revenue will be about 15%; in addition, in view of 2010,
retail
In the environment, the group increased its support for dealers. The turnover days of accounts receivable increased in 2010 than in 09 years, but the rate of bad debts remained at a very low level. The number of days in which the goods were stored in goods continued to improve, and the overall cash turnover increased over the 09 years, but it was better than 08 years.
As the number of newly opened stores in 2010 is lower than that of the beginning of the year, the group is also testing and adjusting the new sixth generation store image. The number of rectification shops has also been reduced than before. The store's support cost has been saved. Last year, the ratio of brand marketing promotion expenses to sales revenue was about 15%.
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