Nike Sportswear Spring 2011 K.O.B.E Series Released

In the spring of 2011, the K.O.B.E products in the Nike Sportswear series were inspired by the twenty-first Century greatest iconic sports idol basketball player: Kobe Bryant (Kobe Bryant).

But this season's new product is not about gold and purple Losangeles, but a story about "behind the scenes".

"This will be different."

This is the reason why Nike and Kobe Bryant cooperate: Kobe is one of the most hardworking athletes in the world.

The challenge for the design team is to create a unique, real and innovative Kobe.

The design of the K.O.B.E series shows a successful way for the iconic athletes, just like the main coat and clothing of this series, providing the best mix and match form, paying more attention to functionality and personality.

Receiving basic graphics education is a lesson in Kobe's life, which has greatly enlightened him.

This also conveys a message to us that if you want to portray the essence of the individual, you must first choose to approach one person.

The inspiration of this series comes from the confrontation with self cognition, the challenge of self status, and the courage to break the pattern to win a new space.

The badges and embroidery on every K.O.B.E product represent a new understanding of the life experience before.

"Understanding (To Know)" is reflected by an open book that reflects culture.

This pattern comes from a designer in 60s. He did a lot of poster design for African Americans.

"To Originate" is reflected in the black shovel design. This is the sports badge in the Kobe high school era, reflecting the early sports experience of Kobe.

"To Battle" contains Kobe's passion and talent for sports.

"To Elevate" is reflected in the red black green badge.

The badge is inspired by the Champions League badge. In Italy, when a team wins the championship this season, they are eligible to compete in the sports shirt with the badge in the next season.

This is not only a flag of Italy, but also an African American culture, which embodies Kobe's love for football.

Nike Sportswear pays attention to detail, which is obvious from a series of representative universities, colleges, pioneers and font design in 60s.

Even the Kobe jerseys are in the form of Rome numbers, which combine the traditional appearance with his European experience.

The outdated sportswear has been reinterpreted as a new series of NSW Destroyer jacket. It will witness the whole story: having broken all external forms of blood and daring to destroy all old things and reborn.

The NSW Destroyer jacket, which combines wool and leather, uses lightweight cotton ingredients and treated wool fabrics. The T-shirt also uses bold shoulder design.

All these convey the same visual language.