Women Are More Keen On Online Shopping &Nbsp; Clothing, Shoes And Caps And Bags Are Most Popular.
Market research firm Ai Rui According to the recent research report on user behavior of online shopping in China in recent 2010-2011 years, in 2010, female online shoppers were more interested in online shopping than male users.
AI research data show that female users in the whole year online shopping more than 40 times the interval, the largest proportion, accounting for 30.7%; male users in the whole year online shopping 3-10 times in the most frequent distribution, accounting for 31.9%.
The proportion of female users is higher than that of male users in 31-40 or 40 times higher frequency interval distribution.
The data also show that female users are
online shopping
The interval of 5001-10000 yuan was the largest, accounting for 17.2%, while male users were the largest in 3001-5000 yuan, accounting for 16.6%.
In the four interval distribution of 5001-10000 yuan, 10001-20000 yuan, 20001-50000 yuan and more than 50000 yuan, the proportion of female users is higher than that of male users.
The data show that in the commodity category most frequently purchased by female online shoppers,
Clothing and shoes
Luggage category ranked first, accounting for 52.2%, 13.6 percentage points higher than male users, cosmetics and nursing products ranked second, accounting for 11.7%, 8 percentage points higher than male users.
In the selection of virtual cards and IT digital communication products, the proportion of male users is much higher than that of women.
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