China Becomes Japan'S Sports Brand MIZUNO'S First Overseas Market

The famous Japanese sports brand Mizuno Corporation is expanding its development field. The company is not only satisfied with the traditional sports brand.

MIZUNO announced recently at its headquarters in Japan that the company will march into the sportswear market in an all-round way.

MIZUNO believes that sports development is limited to the development of the company, but the development of the sportswear sportswear before and after the competition is not small.

MIZUNO is famous for its professional sportswear in production competitions, but at present, young people are more inclined to buy sportswear styles.

This prompted MIZUNO to decide to enter the fashion sportswear market.

The company will focus on football and design a short sleeved shirt, warm suit and sports shoes.

This time, MIZUNO's casual wear is aimed at young people, with the consumption age ranging from 20 to 29.

The company plans to open stores in Harbin, Osaka, and Harajuku, Tokyo, in September.

MIZUNO expects that the total sales volume of the two stores in the first year should reach 240 million yen.

It is learnt that MIZUNO will increase its number of Japanese casual wear shops to 10, and push MIZUNO leisure brands to overseas markets.

The company revealed that the Chinese market will be the first market of MIZUNO casual wear overseas, and the number of shops is also 70.

But the company did not disclose the specific time for setting up leisure sports stores in China.

In recent years, MIZUNO has paid more and more attention to the Chinese market of the company.

The company hopes to expand its market in China through the 2008 Olympic Games and gradually narrow its distance from rival Nike and Adidas.

MIZUNO plans to increase MIZUNO brand store to 1200 by 2008, which is two times the company's brand stores in China in 2005.