Japanese Department Stores Sell Women'S Disaster Prevention Products Such As Cold Clothing.

2011/7/11 12:08:00 40

Department Store'S Cold Resistant Clothing

After the massive earthquake, tsunami and nuclear power plant accident occurred in mid March, consumer awareness of disaster prevention has increased dramatically, and sales of various kinds of disaster prevention products have also risen. "Ready to fail" has become the common language of the people. Even many women who are not interested in disaster prevention products in the past have begun to pay attention to and purchase relevant commodities.

SOGO? Xi Wu.

Department store

The company has been targeting this market demand. Since June, it has added a special store for women's consumer goods to the female grocery floor of the shop in Chi Po. It has sold various kinds of high quality, beautiful design disaster prevention products for women's preferences and needs, and there are more than 700 kinds of goods.

LED flashlights, knapsack, light weight and cold proof which are not related to the commercial floors of women.

Clothing

There are more opportunities for commodities to approach female shoppers.

The store is targeted at female workers aged 30 to 49, and estimates that sales in the first year will reach 80 million yen.

According to the statistics of SOGO's West Wu department store, from mid March to the middle of two months in May, the capacity of the knapsack and the knapsack with hands were increased, and sales increased by 40% compared with that of last year. Flashlights, whistles and other disaster related groceries sales increased by 2.7 times.

In addition, because of the traffic disruption on the same day, many women have to give up pportation and pedal.

High-heeled shoes

He can return home after hours of hard work.

After the earthquake, portable and flat bottom women's shoes that can be carried around, sales of lightweight clothing for cold protection also increased significantly.