AOKANG And Sina Join Hands To Achieve Olympic Dream

In the early morning of November 3rd, "AOKANG dream is speeding up - Wang Junxia invites you to 2008" in Chengdu Beihu square.

On the "4.3 kilometer" runway, tens of thousands of Rongcheng citizens and Oriental deer, Wang Junxia, "Oriental deer" - 13 year old runway rookie Wang Fang, sina "AOKANG Olympic Games dream action" topic - "champion hand in hand, lead the Olympic Games" campaign to win the champion together!

It is reported that the long-distance race in the west is a long dream of Olympic champion Wang Junxia, and is also one of the dreams of AOKANG's "Olympic dream project".

At the 2008 time, the Olympic dream program will gradually realize the dream of Tian Liang, Yangling, Ma Yanhong and other Olympic champions to help vulnerable groups, which helps children with cataract and rehabilitation, and helps retired athletes.

Among the team leaders, miss Du Hong, a senior vice president of sales and marketing from Beijing, came from Sina.

"AOKANG and Sina cooperate to promote the Olympic dream program, and help those who need it to feel the Olympics and share the Olympic Games. We think this is the meaning of Olympic commonweal."

Du Hong expressed his support for the long distance race by his words and deeds, and also revealed Sina's "2008 of my" network public welfare mentality.

Sina set up a platform for AOKANG's "Olympic dream project". In March 22nd, AOKANG group announced in the Great Hall of the people of Beijing that after being approved by the Beijing Olympic Organizing Committee, AOKANG became a supplier of leather goods for the 2008 Beijing Olympic Games and won a valuable entrance ticket for Chinese enterprises to join hands with Beijing Olympic Games in 2008.

After that, AOKANG took the three principles of Olympic spirit, brand connotation and consumer connection into a line, and took the "brand experience" which is "vividly brought to the Olympic Games by consumers to achieve" as the Olympic marketing strategy, launched a deep Olympic marketing in products, channels and promotion, and launched the "Olympic dream plan" to help the Olympic champion realize the dream of public welfare and achieve emotional fit and interaction with consumers.

While getting tickets, AOKANG group saw Sina's platform value and chose it as an online marketing partner.

In the process of helping Olympic sponsors AOKANG group to promote Olympic marketing, Sina professional marketing team tailored its marketing plan according to AOKANG's product needs and target audiences, making full use of sina's entire line of products to help them cover more people and ensure accurate information arrival.

Network public welfare, the whole people share "My 2008", at present, Sina launched "My 2008 world wide eyed" activities are in full swing.

I recorded and participated in the activities, and I broke through the three parts, involving Sina blogs, podcasting (video sharing), forums and other products, creating a platform for users to integrate into 2008, participate in 2008, and share 2008.

Take "my record" activity as an example, soon after the start of the activity attracted nearly 6 million Sina bloggers.

The head of sina said that in the coming 2008, sina will not only report and publicize the Olympic Games, but will also carry forward the Olympic spirit and display Chinese culture as a major social responsibility.