Thousand Yuan Clothing Is Everywhere. Next Year'S Spring Price Trend Is Not Optimistic.

Core tip: frequent stroll Market It is not difficult for the public to find that most of the winter clothes listed this year are expensive, and a jacket is thousands of dollars. What is the mystery behind this phenomenon? What trend will the price of clothing market change in the future? For this reason, the reporter visited several large shopping malls in Sucheng, and asked the experts to analyze the details for you to uncover.

Shopping malls: thousands of Yuan dresses are everywhere.

The price of a down jacket is 1860 yuan, a pair of jeans. price The price of 690 yuan and 40% wool wool windbreaker is also close to 1500 yuan. Reporters visited the major shopping malls in Sucheng and found that businesses had recently placed the new winter clothes in the most striking locations at the counter, which were mostly expensive.

In the China World Trade Center shopping mall in Sucheng, a brand of men's wear counter, the reporter saw a price of 3299 yuan for a leather coat, it is shocking that the coat does not take part in any discounts. In addition, some clothing is also marked by seven to ten percent off promotional price, but the price is also difficult to accept. In a brand of women's clothing store, the reporter picked up a thin sweater. The label on the clothes was priced at 1580 yuan. When the reporter asked if it could be a good match, the salesperson said that she could now play twenty percent off, and after the discount, she had 1200 yuan.

In the case of a casual brand owner, the price of a cotton shirt is 800 yuan, and it is understood that the price of the same clothes last year is only 600 yuan. Seven hundred or eight hundred yuan T-shirts, four digit starting winter coat, the price is not low. "Everything is going up now, and clothing prices are also expected." This salesperson does not deny that a salesperson told reporters that the increase in winter clothing this year is generally around 30%.

This year's autumn and winter clothing showed a sharp upward trend, the increase is generally between 10%-20%, according to the texture and thickness of clothing, the price has been raised by 100 - 400 yuan. Li Xiaojie, a saleswoman in the clothing store of Huaxia shopping mall, told reporters that the average price of goods imported from their stores this year was tens of dollars higher than that of the same period last year. Some of them even reached hundreds of yuan, of which the increase of cotton clothing was obviously greater than that of other materials.

Public voice: price rise prohibitive

"Now the clothes in the shopping mall are really dared to look at, dare not buy! A little thicker, better coat, at every turn will cost thousands of yuan, it really makes people unable to eat. Although most shopping malls now offer discounts for autumn and winter clothing, most consumers continue to complain when interviewed by reporters.

"The discount clothes are either broken or processed, or the old ones. This year's new clothes are not at all discounted. A coat that can be bought hundreds of dollars last year has gone to more than a thousand yuan this year, and has gone shopping in the mall, but it finds that it can't buy two jackets for a month's wages." Speaking of rising clothing prices, Ms. Li, who works in a certain institution, is rather "depressed".

Seen in a shopping mall in the middle of the Bian River middle road, this year's winter clothes are seen. Price Most of them have reached "four figures", and many well-known brands have increased by more than 1/3 over the past year. Miss Chen, who lives in South Gate of Sucheng City, told reporters that according to her experience, almost all brands will participate in the activities of shopping malls. Some clothing can be hit five to thirty percent off. "But this year, I don't know whether these brands want to raise their prices or the cost has really gone up. Most of those brands that had previously been discounted were not discounted this year."

"At this time last year, it was five hundred or six hundred yuan to buy a sweater of good quality. The bottoming shirts and jeans were only a few hundred yuan. Almost a thousand yuan would be enough to buy a winter suit, but this year it will definitely not work." Zhu Jing told reporters that there used to be a thousand yuan shirt and sweater, but it was only an individual phenomenon. In the eyes of many consumers, those belonged to luxury goods, but in this year's shopping malls, thousand yuan coats are everywhere.

Besides the finished garments, the prices of all kinds of customized garments are also rising this year. Zhang aunt, who lives in the west of Textile Road, told reporters: "my body is very fat. Most of my clothes are made to order. Just like this long wool full coat on my body, it was only 400 yuan last year when I made it in the clothing store, but this year I want to do one more thing. I ask the shop," good guy, the short coat of the same fabric needs more than 600. " To this, she repeatedly sighed, "if you go on like this, you can't even wear your clothes."

Expert interpretation: circulation cost increase is the main reason.

"We plan to buy a warm underwear for children online, and this year we find that the price of online shopping clothes is generally rising. We should have bought more packages for children last year." Ms. Zhao, who is a member of online shopping, said: "I heard that cotton has already been cut down. Why is the price of clothes not going up this year but rising?"

As the raw material of the textile industry, the price of cotton has an indissoluble influence on the price of textiles. So, is the price of the clothing market soaring at the moment? Is it really "abetted" by cotton prices? According to the relevant information, it was learned that in September last year, domestic cotton quotations were about 18000 yuan / ton, and then all the way up, and by March this year, the quotation exceeded 30000 yuan / ton mark, reaching the highest value in ten years. At that time, people in the industry predicted that cotton prices would continue to rise. Fortunately, since April this year, domestic cotton prices have dropped significantly. At present, the price of cotton has dropped to around 20000 yuan per ton.

In response to this problem, Yan Hu, a manager of Bosideng brand clothing agency for many years, made an analysis to reporters. He said that although the spot price of cotton has fallen nearly 40% from March to now, in fact, most of the autumn clothes are made of spring cotton, so many enterprises are still in the stage of raw material inventory. As cotton prices soared last year, many cotton companies blindly hoarded a lot of cotton. Now cotton prices are falling, but the cost of production is greatly increased, leading to higher prices of products.

Yan manager further analyzed, "in fact, the cost generally accounts for only about 20% of the clothing market price."

There are many reasons for the current rise in prices. The main reason for the huge difference between the terminal retail price and the factory price is that all the links in the circulation process continue to increase the price. He said that the price increase is a collective action in all aspects, for example, the factory price increase is 20%. In order to increase profits, agents will gradually increase the discount space of the hoisting price, so as to increase profits. All these factors have raised the price of clothing. And many garment processing enterprises in Shenzhen, Zhejiang, Shanghai and other places, need to transport clothing to all parts of the country wholesale clothing, logistics costs are also increasing, virtually also led to the rise in clothing prices.

"There is another reason for the sharp rise in domestic clothing prices. In recent years, domestic clothing brands are competing for high-end routes, and prices are beginning to be in line with international standards." Ms. Ni, who runs many years of women's clothing business in Jinmao mall, Suzhou City, said that many domestic producers have been buying or registering foreign brands abroad to increase their value, and have packaged themselves into foreign brands. In addition, the reporter saw on Taobao that the selling price of a domestic brand is 560 yuan, with the same style and the content is 70% wool coat, while the "high imitation" product marked with an international brand is sold for nearly 1000 yuan.

Market forecast: Spring price trend is not optimistic next year.

It is understood that domestic cotton is mainly planted in the north. Due to the continuous fine weather in the past few days, the number of picking and picking up large cotton producing areas in the north is large, and the supply of the cotton market is adequate. The reporter learned from many clothing operators that most of the inventory products will be digested in the current autumn and winter clothing sales process, or after purchase of cotton or cotton yarn with lower price. Coupled with the backlog of spring loaded inventories due to price increases in 2011, it will be digested in the spring of 2012. Next year, there may be a small wave of price cuts in spring.

But for this argument, the manager is cautious. He believes that the cost of clothing is rising now, even if the price of raw materials and cotton falls, it is still high and down, and the impact will not be too great. Besides, besides the price and cost of raw materials, the cost of clothing processing is also showing a trend of steady growth. At the beginning of the year, some garment factories experienced "recruitment difficulties" and "labor shortage". "Moreover, the rise in oil prices has also contributed to the increase in transport costs, coupled with the increase in rent and other factors. Therefore, it is too early to conclude that the price trend of the clothing industry next year."