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How Long Can Electronic Commerce Promote Doping?

2011/12/13 9:10:00 12

E-Commerce Promotion Taobao Net

 

"Double Twelve" again

Promotion

Discounting the price raises the dispute again.


Yesterday, many domestic

Electronic Commerce

The website launched a new round of promotional war.

Many consumers reflect that this is very similar to the "double eleven" promotion, and there are also problems such as first price increase and discount.


But this still does not prevent many electric business website to make full pot.

Taobao announced that ten minutes before the start of yesterday's activities, Taobao's number of pactions was 510 thousand, and Alipay's turnover exceeded one hundred million yuan.


Buyers are full of complaints, and logistics is facing bottlenecks. How long can e-business "promotional brand" play?


In yesterday's promotion, consumers are still the most questioned part of the business first to raise prices and then discount.

A consumer from Beijing claimed that he bought a pair of shoes 198 yuan on the Internet the other day. Yesterday, the original price of the shoes changed to 472 yuan and became 236 yuan after the discount.


And yesterday, more media reports said that after Taobao Juhuasuan sold CASIO fake watches, Taobao's "star sports franchise store" openly sold Nike, Adidas and other brand counterfeits.

Gym shoes


Reflect


Is it a stimulant? Is it a gimmick?


Almost every month, online shopping outlets offer different promotions.

An electric business enterprise market planning told reporters that the end of the year is the critical stage for every enterprise to rush sales, and is particularly concerned about the sales promotion activities of competitors.


Some analysts believe that these promotions are a stimulant for enterprises and consumers at the same time.

But many promotions were also accused by consumers as making gimmicks.

Some consumers interviewed by reporters said, "no discount but strange".


On the other hand, frequent promotions put forward higher requirements for products, logistics and other aspects of e-commerce enterprises. If enterprises do not attach importance to logistics and after-sale services, and blindly promote sales, they will only backfire.


Online shopping reminder


Fraud can be pursued by businesses


Joint liability of business platform


Yesterday, IT legal personage Zhao Zhanling told reporters that, for Jingdong, Dangdang and other websites, consumers had direct contracts with them, and they could directly investigate their responsibilities. But if Taobao, Taobao mall or other franchised stores, they should be treated differently.


Zhao Zhanling believes that if a businessman is suspected of false propaganda or fraud, the consumer can not only investigate the tortious liability of the businessman, but also hold the joint and several liability of the B2C platform.


More importantly, consumers need to keep relevant screenshots, dialogues and other screenshots.

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