Li Ning Co'S New Design Competition Dress "Red Scale" Will Appear In London Olympic Games.

On the 6 day, Li Ning Co held the theme of "witnessing changes in 2012, dragon and London" in Beijing.

Release conference.

The director of gymnastics, shooting, diving, table tennis and badminton management center and all the team coaches and athletes representatives attended.

At the London Olympic Games, the five champions of the Chinese delegation will wear.

The company's new design competition dress "red scale", like many sports brands, the design of the Li Ning Co is also the main national wind.

"Chek Chi" is a combination of Chinese traditional culture, and the five kinds of deities of the dragon are chosen to name Chinese gymnastic team, Chinese shooting team, Chinese diving team, Chinese table tennis team and Chinese badminton team.

"Chi scale" is inspired by the origin of the earliest dragon culture in Liaoning. It has a 8000 year old dragon scale tile, creating, designing and tailoring the "scaly windows", which are specially designed for the Olympic Games. The opening and closing of these holes are mainly determined by the athletic changes of athletes.

Designers said that "red scale window" will automatically open according to the state of human muscle groups, and accelerate the natural circulation of air between the body and clothing.

When the basic competition moves, the "red scale window" automatically closes, so that the athletes can reduce the heat loss, which is conducive to athletes' better physical fitness.

As the torch bearer who lit the Olympic flame at the opening ceremony of the Beijing Olympic Games, the exciting picture often appeared in Lining's mind and became one of the best memories of his life.

He said that the London Olympics will still go to the stadium and cheer for Chinese athletes.

"First of all, I will definitely cheer for my little boys and girls, and of course, all of our five gold medal teams will be able to go to the scene to witness their glory for Chinese sports."

Lining refers to the five Chinese gymnastics team, diving team, shooting team, table tennis team and badminton team sponsored by his Brand Company this year, who have won numerous awards for Chinese sports in the international arena, and these five sports teams will also become the focus of the gold medal of the Chinese team in London Olympic Games.

Lining did not give a positive response to the offer of sponsorship for the CBA League, but he said he would pay special attention to basketball matches when he arrived in London.

"The big ball project can also become the partner of Lining brand. We will seek all possible cooperation platforms according to our ability."

Lining said.

Although Lining has also sponsored the NBL League, the national basketball team and Spain and Argentina, the top two men's basketball teams in the world, but will soon enter the eighteenth year's CBA League, has developed into a major league with 17 teams and nearly 400 players.

The sponsors have also reached a fairly professional level, which will be a great challenge for Lining.

In this regard, Lining said he would strive to gradually enhance his brand ability in the process of participation. He even cited the precedent: "just as we first sponsored the Chinese diving team in 1992, we only provided some outfit equipment such as outfit, award dress and so on, and did not have the ability to manufacture high-tech suits. Now we can completely pack these sports teams from outside to the mainland."