Internet Helps Guangdong Brand Clothing Enterprises Take Off Second Times

Guangdong is the leading province of China's economy. Apparel industry The development has also been far ahead in China. Its apparel industry has not only formed its scale, but also molded its brand. However, with the recent years of tradition Wholesale clothing The saturation of the market and the development of online shopping are facing unprecedented pressure from Guangdong and even the whole country's traditional clothing industry, and at the crossroads of transformation and upgrading. This is a turning point. If the road is chosen correctly, then it will be again after thick accumulation. Rise If the road is wrong, it will probably fail.

The growth of Guangdong brand women's clothing in the past few years confirms the growth rule of the apparel industry. Many successful Guangdong manufacturers believe that the sale of e-commerce network is a major trend in the future. The close combination of online and offline is already in progress and imperative. If we can not keep up with the trend of the Internet, we have not seen that the mainland has died in the fierce waves of fierce competition. Focusing on the future, the online consumer groups will become more and more mature. For apparel companies, it is time to adjust to the needs of consumers. At present, Taobao has witnessed the myth of online shopping, and the online operation of Taobao mall and its major brands has alarmed the domestic traditional clothing industry. And the change brought by the Internet is also an opportunity. When the Internet becomes the mainstream media of clothing brands, especially the target audience of fashion brands, the network media platform with cross regional, cross domain and the vast majority of Internet users will be favored by clothing brand marketing.

Internet expert Lang Xianping once said: "the prevalence of the Internet itself can not pull the economy, but it should be linked to the real economy. For China's apparel industry, with the help of the Internet to strengthen the domestic brand building and expand the domestic demand market, the opportunity for the two rise has arrived. According to the 2010 Online Business Development Index report released by the information research center of the Chinese Academy of Social Sciences and the Alibaba Research Center, it is estimated that the volume of China's online retail transactions will hopefully exceed 500 billion yuan by the end of 2010. The online shopping report from Taobao shows that sales of apparel online shopping are among the best. At present, there are many traditional apparel enterprises under the traditional thread. Through the Internet, e-commerce has been realized, sales channels have been expanded, competition from the traditional market has been successfully resisted, and a new market blue ocean has been opened up successfully on the Internet.

Traditional brand women's clothing enterprises not only play an important role in e-commerce, but also expand the channels of sales and affiliate through the Internet. As early as several years ago, the clothing enterprises in Guangdong had begun to explore actively on the network marketing platform. Now, it has emerged a number of outstanding people. As a large clothing enterprise integrating the R & D, production, sales and brand management of garments, Dongguan City costumes Co., Ltd. has not only made outstanding achievements online, but also played the most active role in network marketing. By leveraging the Internet, we successfully launched our own franchise channel. The director of the marketing department of the company told reporters: "consumers' awareness of the consumption of brand women's clothing is constantly improving. The costumes have grasped the changing trend of international and domestic clothing trade in a timely manner, giving full play to the unique advantages of the enterprises themselves, and the national locking operation of single brand clothing monopoly has been successful.

Guangdong apparel enterprises still have great opportunities in the future, and apparel enterprises across the country are looking forward to the two take-off. It is destined to integrate closely with the Internet, do well in e-commerce and expand marketing channels, and the Chinese apparel industry is in the two rise.