"Wet Customization" Allows Everyone To Afford Good Clothes.

Guangzhou password Clothing Co., Ltd. is a company engaged in

The mass customization brand clothing company subverted the concept of "wet customization" in the industry, and realized the core mission of "good clothes that everyone can afford" through the unique channel revolution.

CEO Ceng Jianyong

The company was founded in December 2009 with a registered capital of 1 million 10 thousand yuan.

The existing staff of more than 80 people, mainly for the design and development team, marketing planning team and production and supply team three modules.

With "

"The concept is clear and the prospects for development are clear. The company has strong absorptive capacity for the industry elite and supporting industry chain, and provides solid resources protection for the company's subsequent strong execution.

R & D director Zhang Tian

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The current distribution channels of high-end clothing determine the high retail price of high-end clothing.

The price of spring stores in the front line stores is generally between 1200 and 3000 yuan, while autumn and winter are between 2000 and 7000 yuan, while the actual production cost is only 10-15% of the selling price.

A considerable proportion of middle-class women (monthly income 6000 - 20000 yuan) have a realistic pursuit of high-end clothing, but the current price is unbearable.

The emergence of wet customization will change the sales pattern of high-end clothing, and will provide second ways for high-end clothing consumption.

Park experience shop

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"The appearance of" hot news "immediately aroused hundreds of media reports, and Guangzhou city.

The company has soon received more than 700 applications to join the wet custom experience store, and so far, the company has more than a dozen wet custom experience stores and plans to open to 30 experience stores in autumn and winter before July and 50 into the next spring and summer of the next year by October.

Store display

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The core brand positioning of wet Customization:

The lightweight luxury craftsman clothing brand provides a new high-end fashion purchase solution for customers unwilling to pay for brand premium and unwilling to pay for traditional channel costs.

Do good clothes that everyone can afford!

Target customization for wet Customization:

Age: urban women aged 25 to 35 years of age.

Stratum: middle and high income class (middle class).

Personality: intellectuality, rationality, pragmatism and endeavour

The main price positioning of wet Customization:

Spring and summer: 200 to 800 yuan (comparable to the price range of 1000 to 6000 yuan in the front line shopping mall)

Autumn and winter: 350 to 2000 yuan (comparable to the price of 1200 to 30000 yuan for the first class shopping mall).

Zeng Jian Yong

The prospect of wet Customization:

Wet customization will extend from solving the problem of "too expensive clothes" to solving the "mass comprehensive purchasing power".

From "good clothes that everyone can afford" to "do good things that everyone can afford".

Wet customization will be a new business mode, by integrating resources on line and offline, allowing customers to participate in resolving most of the traditional selling price, so as to provide customers with super cost-effective products and services.

Wet custom-made women's clothing integration leather goods will soon be on line! When women's clothing is mature, they can quickly span men's wear, big size, teenage clothes, old clothes, children's wear, cosmetics, jewelry, furniture and household goods, etc.

The future morsecode women's wet custom experience shop will also be renamed the "wet custom integrated hall", from the women's wet custom experience shop to the wet customized family direction.

We believe that the formulation of wet formulation will improve people's quality of life. While advocating rational consumption, it will also contribute to improving people's sense of happiness.

We believe that the future of wet customization will be bright.