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The Global Wipes Market Is Evolving, And The Market Will Become Smaller And Thinner.

2012/7/6 0:44:00 32

Baby WipesPersonal CareProcurement Standards

 

The market report of the International Nonwovens and related industry associations shows that in 2011

Personal care

Wipes increased by 15.7% compared with 2009.

In addition, household wipes also showed relatively rapid growth, up 6.5% in 2010 and 7.7% in 2009.

According to the data provided by the International Nonwovens Industry Association, the sum of the wet wipes market in North America and Europe can account for 65% of the global wet towel market.

The head of the international Nonwoven Industry Association said that the market will become more and more detailed. Now, wet towel manufacturers are constantly looking for ways to further divide the wet towel market.

Household wet wipes are the largest proportion in the wet towel market. Meanwhile, the market of personal care wipes is also growing rapidly and following closely.


20 years ago, baby wipes were the only known consumers.

Wipes

But nowadays, the market of wet wipes is evolving, and household wipes and personal care wipes have become the biggest sellers in the wet towel market.

According to Philip, President of Phillip Mango consulting, in North America, baby wipes account for 20% of all wet wipes, while household wet towels account for 35% of all wet wipes.

At the same time, cleaning and disinfecting wipes and floor wipes should account for 10% of the market sales of wet wipes.

Globally, however, baby wipes are still the best seller, accounting for 32% of retail sales; followed by household wipes, accounting for about 30%; industrial wet towels account for 9%; cleaning and disinfecting wet towels account for 8%; floor wiping cloth also accounts for 8%.


Easy to remember

environmental protection


Pascal, senior manager of nonwovens business at Welspun India, said that as more and more consumers focus on green and environmental protection, the wipes industry must learn how to meet these expectations.

"Nonwovens manufacturers should continue to climb new heights of environmental protection and develop biodegradable products."


The important value of wipes is that they save a lot of time for consumers.

"In North America, because of the economic recovery and the decrease in unemployment, it has increased the income of consumers and reduced the activity time of consumers, which has led to an increase in consumption of wipes."

Philip said: "while the global economy is recovering, it is also necessary to infiltrate the habit of wipes into developing countries and regions so as to promote economic growth. These developing countries and regions mainly include China, Latin America and Eastern Europe."


Today's washable wipes can really flush into the toilet.

Philip said: "Kimberly, chestnut and sozmining have developed businesses, and they have developed washable wipes.

The Gaston dust free paper products of the chestnut tree now use less synthetic two-component fibers and better sustainable wood pulp. However, these products can provide excellent wet strength and yield is two times that of most other dust-free paper and Spunlaced wire.

This product has lower cost, higher performance and better sustainability. "


In addition to convenience, eco friendly is another important purchasing standard for wet tissue for today's consumers.


"Kindler is a company that runs sustainable products. The company will produce sustainable development and eco-friendly products as one of the primary tasks, and in the production process, the company will choose raw materials with less energy consumption."

Webb, director of sales of wet wipes at Sandler Ltd, said.


Pascal, senior manager of nonwovens business at Welspun India, said that as more and more consumers focus on green protection, the wipes industry must learn how to meet these expectations.

"Nonwovens manufacturers should continue to climb new heights of environmental protection and develop biodegradable products."


Willis, sales representative of Texel medical wet towel, said that our customers have made it clear that they want to get green products, and hope that these products will use renewable resources.


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Spunlaced wipes are most recognised.


According to the data provided by the International Nonwovens and related industries association, the wet towel made of spunlaced nonwovens is the most widely accepted, accounting for 49% of the wet towel Market (tonnage).

Other wet towel manufacturing technologies include dry paper making nonwovens 26%, wet / needle / composite materials accounted for 25%.


According to the data provided by the International Nonwovens and related industry associations, wet wipes made from spunlaced nonwovens are most widely accepted, accounting for 49% of the wet towel Market (tonnage), while dry nonwovens account for 26% and wet / needling / composite materials account for 25%.


Kindler provides a wide range of applications for wet towel substrates. "Soft and fluffy materials are usually used in cosmetics.

Kindler uses multi-layer composite materials to make beauty wipes or bath towels. We will process rough surfaces to ensure that products can be cleaned gently.

The nonwovens used in baby wipes are very soft and soft, and are very safe. Babies can be protected from head to toe by using them at home and on the road.

Webb said.


Spunlace maker Jacob Holm (Jacob Holm) claims that its technology represents the latest technology in the field.

The company has invested heavily in innovation and research, constantly looking for new production technologies for raw materials and fabrics, and providing customers with products that are constantly changing market needs.


Turkey Mogul also provides different components of the blend fiber and a variety of different ingredients to meet the needs of different customers.

Wet wipes include baby wipes, antibacterial wipes, facial wipes, home care and women's hygiene products. Dry dishcloth is used for cosmetics, floor glass cleaning, dusts and mops, cars and cleanrooms.


Demand migration forces technological improvement


Only by constantly improving and investing in the existing new equipment and advanced technology can we meet all the needs of the end consumers.


Kerstens of Nan Liu said that his company is facing some challenges. Low end and low cost products are not always able to meet the standards of fabric and wipes, nor can they guarantee that they will not have any negative impact on the operation of customers.

"We are working hard to overcome these difficulties. Nan Liu enterprises will continue to invest in high-end products, invest in higher output and wider application of Spunlace production lines, so as to reduce unit production costs and meet customer needs, thereby competing with low-end suppliers."


Sloss Man, President of National Wiper Alliance, said the company is facing similar challenges from competitors, so it must continue to improve efficiency and be willing to sell products at lower margins.


Kindler's Weber said that in the increasingly fierce competition in developing countries, the company will benefit from investment in technology and innovation.

"First, in Asia, the Far East market and Eastern Europe, more and more market participants will continue to provide wet wipes market dynamics, and the high growth rate that these countries invest in will come to an agreement.

The Asian market has become a new growth point.

On the other hand, the markets in North America and Europe have been saturated and their growth has slowed down.

Therefore, the European and American market can only meet the needs of consumers by constantly improving and investing in existing new equipment and advanced technology.

Webb said.

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