Jingdong Mall Summer Clothing: Platform And Brand Combine To Create A New Situation Of "Three Win"

Now the heat is coming, which has made many people miserable. Why not go shopping and enjoy shopping on the Internet? Jingdong mall expands all kinds of products.

The sales volume is increasing rapidly.

Jingdong mall hit and run, launched in June 29th to July 15th, "cool summer to force new clothes" activities, again in July to make substantial profits, for consumers in the hot and hard to take the cool, SHOW out of life attitude, showing fashion demeanor.

The men's clothing brands such as Jia Shang pin, GOLDPOOL, Langyue, Dier March and so on provide promotional efforts.

Leisure holiday, cold pants, and fashion match four major fashion costumes for men to create a cool, fashionable and dynamic summer experience.

The original price 299 yuan Deal Madge fashion splice short sleeved shirt DMY92 on Jingdong mall clothing department store platform only needs 64 yuan; Langyue men's clothing 2012 new summer wear men's British style small square collar pure color secret door short sleeve shirt half off promotion, the original price 208 yuan, now only needs 108 yuan......

At the same time, men can also enjoy designer T-shirts, shorts and vests on the mall of Jingdong, making this summer's dynamic and styled "multi faceted" style of work, life and entertainment.

The low price of Jingdong mall can make more consumers enjoy the low quality and one-stop shopping.

Data show that in Jingdong mall June sales volume of clothing orders doubled over the same period last year, which is not only related to the promotion strategy of Jingdong mall, but also the continuous marketing strategy, which is closely related to the perfect logistics service system of Jingdong mall.

The sales performance of Jingdong mall clothing department platform reflects the successful pformation of Jingdong from the 3C product to the whole category platform. At the same time, the low price and high quality goods service of Jingdong mall has become an important route for the development of the Department Store platform.

This shows that Jingdong mall platform strategy is well versed in consumer demand and has become the choice of many consumers.

Jingdong mall has a large user base and perfect after-sale system.

It provides a broader space for development. At the same time, each brand develops their skills on the big Jingdong platform, giving full play to their respective advantages and enriching the commodity category of Jingdong mall.

Platform and brand combine to form a win-win situation for Jingdong, clothing brand and consumer three.