After 80 Female Boss Entrepreneurship

As an entrepreneur who was born in the 80s of last century, Jia Hua Li Chuai ten thousand yuan to go to sea, in just five years, already has six stores and million worth. Her shop is a loss front from other people's hands, and the project she runs is the most common and fiercely competitive dress. So how did Li Jia dress the boutique to stand out?

The layout of Xujiahui MTR shopping mall is different from that of other MTR shops, and clothing occupies the absolute mainstream.

However, one of them is called " Clothing concept "The store business is exceptionally prosperous. More than a dozen square meters of shops are crowded with bustling young girls. Li Jia is the boss here and the other five shops in Shanghai.

As an entrepreneur who was born in the 80s of last century, Li Jia owns these for only five years. Five years ago, she knew nothing about business.

　　 "Spiral shell" starts at sixty thousand in the month.

In 2000, Li Jia and many of them worked in offices. white collar The same time, nine to five. On her way to work near Jingan Temple, a chance encounter on the subway line two opened her other lifestyle page.

"In the Middle Road Station of Henan, I saw a small shop facing difficulties in operation and is now transferring. Although no one in the family was in business, I was very interested in opening a shop, and decided to ask the situation before deciding. " Say it is small, worthy of the name. Because it's only 3.6 square meters.

Li Jia recalled, "at that time, although the subway shops were very tight, the rent level was not high. The monthly rent of that berth is 1500 yuan. My income at that time was 3000 yuan per month. I think that if I lose, I will get less than 1500 yuan a month. I can afford this risk. " Now, Li Jia is lucky that if the rent is now the level, his stage is still in the office.

At the beginning of entrepreneurship, limited funds are inevitable. Apart from the rent, Li Jia used all his money to buy clothes from the wholesale market, while others could save. No money to decorate, she found a few stack of English newspapers, do it yourself, paste all the walls. All the initial investment is only ten thousand yuan.

Starting a business means starting a hard life. Li Jia, who didn't quit his job, got up at five in the morning and went to the wholesale market. After hanging it, he gave it to the aunt who took care of the shop. After five p.m., Li Jia went to work again when his aunt left work.

However, such a humble shop is surprisingly hot. The small space is always full of people and keeps a high rate of repeat purchase. After a month's performance, Li Jia was amazed by himself. His turnover was sixty thousand yuan, and his net profit was over 20000 yuan.

Just then, a decision of the company put Li Jia in a dilemma. "The company sent me to work in Japan, and I know this is a good opportunity. But for that small shop, it's hard for me to give up. So Li Jiayi resolutely abandoned his chance to go abroad, and even dismissed his work and concentrated on going to sea.

The boss's personal supervision led the shop to a higher level, and soon became a unique shop in the Middle Road Station of Henan. Li Jia's shop began to be trapped. Similar shops around the world began to enter the same style of clothes, but this trick did not seem to work for Li Jia who had accumulated a large number of old customers, and there was a scene that made her laugh and cry. "Because my shop is so small that even people can't stand, not to mention changing clothes. So some customers went to another store to try, and then came back and told me, "I'll try this one." After that, all the shops in the station complained of "property owners must be a landlord". In this way, in the case of impersonal management, Li Jia reluctantly ended the first venture.

　　 Location favors traffic arteries

When the work was over, the shop was gone, and Li Jia, who was in the face of a heavy blow, was in the bottom of his mind. He was full of grievances. He even began to assume that if he had gone to Japan, if he had gone to Japan, he might have done a good job and had a good future.

Assuming the assumption, Li Jia remained sober and sober at the crucial moment. "At this time, the most taboo for entrepreneurs is a fever of mind, making a decision whether to rush to find a job or to open shop." After two months of recuperation, Li Jia went down a booth in the Xiangyang Road market. "It has not lost money in Xiangyang road for several months, but it has not earned any money, because the rent is too high, ten thousand yuan per month, and all the money earned is paid to the landlord. I analyze, in this market, mainly based on counterfeit brand names, such commodity profits are very rich. And making their own commodity profits is very thin, it is also difficult to pick up, profit is not particularly easy. As a result, when the landlord prepared to raise the rent from the contract to the end, Li Jia resolutely ended the lease.

At this time, Li Jia's other shops have been opened. A common feature of these shops is that they are all along rail transit or adjacent to public transport hubs. Two are stationed at Chifeng road light rail station, one located in Pudong, and the other one is the Xujiahui Metro mall mentioned earlier.