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Interpretation Of The Essence Of HUGO BOSS Spirit

2012/9/15 20:27:00 16

HUGO BOSSBrandFashion

 

Said originated in Germany.

clothing

Famous brand, can not but mention

HUGO BOSS

BOSS, a consumer group with urban white-collar workers, has become a fashion brand for professional men.


HUGO BOSS spirit: constantly changing new


In 1923, Mr. HUGO BOSS opened his own garment factory in a small town in Germany, producing men's frock, raincoat, uniform, and so on. He soon won a reputation for his exquisite profession.

After 80 years of wind and rain, this small family business has developed into the top brand of the fashion kingdom. It has many products, such as men's clothing, footwear, leather goods, perfume and so on, and is highly praised for its fashionable and luxurious temperament.


HUGO BOSS's three brands BOSS, HUGO and BALDESSARINI represent three different qualities and life beliefs.

BOSS is the core brand of the company, the above class family outfit mainly highlights the successful manly and bold image of the successful men; HUGO is especially designed for the fashionable men with keen touch, fashionable and avant-garde, full of youthful spirit; BALDESSARINI is Jun Yongya, who is an extraordinary and rigorous man.


This is the spirit of BOSS with new attitudes, new ideas and new market perspectives.


BOSS personality: "eminent"


BOSS has always advocated the business philosophy of "creating professional image for successful people".

The BOSS suit, which is tough and simple, has become the uniform of white-collar men.

Regardless of design or image, BOSS is very masculine. The biggest feature is to reconcile the two very incompatible concepts of gentlemen and avant-garde. They are steady in color, well executed and fully express the impact of the generation of men.


BOSS man is like a classic masterpiece that has been re interpreted. After years of practice, he has stripped the youthful character and become mature.

A simple and innate power makes him indissoluble with success.

Self confidence is enough to look at the four seas. Successful practice is no longer restricted to the appearance of prosperity. This is a man's mind and wisdom.

BOSS man is also like a magic magician, calm and impulsive, rational and emotional......

The contradiction of all contradictions can resolve fusion in him. He never fears to expose his perceptual side. That is his scrutiny of his inner desire and the release of his natural personality.


HUGO BOSS connotation: perceptual but not publicity.


As the world's top brand HUGO BOSS, the new concept will be introduced every quarter, and the same is still the kind of success and wisdom.

Unveiling the popular veil of BOSS this season, the clear color blocks are eye-catching, using the best natural fabrics and hi-tech materials to carefully weave unique texture and exquisite touch.


For a long time, simple design and lightweight tailoring are the biggest features of BOSS.

BOSS has added asymmetric design elements to the new series, which has made the original dress more creative.

The essence of light and comfortable is to blend the two elements of light and leisure, and display the elegant and noble aristocratic temperament appropriately.


With a sense of home.

Leisure clothes

It is the representative of BOSS. Each design always gives people a pleasant and pleasant feeling.

The color of the golden mean, the characteristics of style make the fashionable "BOSS" fondle admiringly.


BOSS makes casual clothes the mainstream of fashion, and promotes refreshing and clear thinking of clothes.

Sweater is the highlight of winter this year.

Relaxed and unstructured tailoring, multi-functional style, and bright colors, a graceful and casual natural show.


The most unusual thing about BOSS is that it will see the shadow of military uniform every season. This year's uniform is a serious style. Besides pockets and zippers, there are still some details about green camouflage.

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