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How To Select Top Brand Clothing Stores

2012/11/7 16:07:00 73

Clothing StoresClothing BrandsBrand Positioning

 

We must expect more.

Clothing store

Because this is the best means of publicity.

For top fashion clothes brands, any way of publicity is not comparable to the establishment of its own store or flagship store. Such a character gives consumers the most direct experience of clothing brands.

Kolb said in a clear way.

Then, the "site selection" itself.


The quality of passenger flow is more important than quantity.

Ke Lubi believes that the top priority of location selection for top fashion clothing brands is to control and control the flow of customers, which is directly related to store performance.

"Passenger flow is the first criterion of site selection, and the quality of passenger flow is more important than its quantity."

In other words, the top fashion clothing brands should focus their attention on the expense groups, especially those with the highest overall customer volume.


Next to competitors.

In the site selection process, the same floor

Clothing brand

The combination is equally important, which involves another standard of site selection: a look at the sales situation of other clothing brands that have been settled in the mall, which is a constant measure of the spending power of customers in the mall.

Ke Lubi said: "when entering a shopping mall, the best choice is to compete with its own competitive clothing brand."

She also suggests that those second-line clothing brands compete too much with the front-line clothing brands, which will help promote their own brand image.

Cobbi believes that the high quality of the "combination of clothing brands" can lead to the winning of shopping and clothing brands.

Because different clothing brands have their own advantages and different uses. Once the unstable combination is satisfied, customers need to buy convenience in order to attract more customers.


It is better to not take it seriously in advance. After the confirmation of the store's location, the clothing brand should carefully design the selected area and find out the "hot spot" area. This market strategy has changed greatly with its previous business style. It should be noted that the HI-TEC turnover is basically achieved by the entity store under the line, but in China with huge market capacity and vast territory, it does not open a physical store, which is naturally stunning.

Careful consideration should be given to the details of the display window, the main passageway and the target area of the dining area.


However, it is not easy for us to enter this stage.

If you find the right place to be absent, then wait for it. "It's better to be able to make a real rule in advance."

Just for outdoor shoes, this is an alternative among thousands of shoe brands.

However, people just break a new world in this market segment, with an annual turnover of up to about two billion dollars. She stressed: "the importance of site selection is beyond doubt. The location of the store is itself to the expense door.

brand positioning

Therefore, we must take account of the quality of passenger flow mentioned earlier, and the two are indispensable.

If we are to miss the right place, we prefer to open early.

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