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Luxury LVMH Investment Tide Set Up China'S First Store

2013/3/6 15:28:00 33

Luxury GoodsLVMHLuxury Goods Industry

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201303/06/2013030615314821084.jpg "/" < < > >
< p > recently, the first parity popular brand QDA, officially sponsored by Hsin Ho Limited by Share Ltd and the world's largest luxury group, "a href=" http://sjfzxm.com/news/index_c.asp "LVMH" /a ", was launched in Beijing's New Oriental Plaza, which is also the first store in China. < /p >
< p > 2012 China luxury report shows that last year, LVMH, which owns many international luxury brands such as Louis Weedon, Hennessy, Bvlgari and so on, still occupies a larger market share, but sales growth has decreased by about 10% compared with 2011. < /p >
< p > due to the decline in the consumption of luxury goods, the world's three largest luxury goods giants spring group, Louis Weedon group and Swiss summit group have announced plans to suspend their development in China. < /p >
< p > at the time when all the major a href= "http://sjfzxm.com/news/index_f.asp" > luxury brand "/a" has slowed down the expansion speed adjustment strategy in China, LVMH has cast its eyes on the cheap price cards that still have huge development space in Asia, and nurture potential customers from a younger group of consumers. People in the industry believe that the "misplaced" competition from the LVMH group can see the group's vigorous ambition in Asia. < /p >
P LVMH Group official said that with the increasing popularity of luxury brands, more and more young consumers are tired of some luxury luxury goods, and the demand for individuation and uniqueness of commodities is getting higher and higher. < /p >
< p > it is precisely to seize this mentality, after more than a year of contacts and negotiations, the private equity fund L Capital Asia sponsored by LVMH and the Limited by Share Ltd have finally reached agreement on strategic cooperation and equity trading, and launched a parity and popular brand created specifically for urban fashion. They highlight the wearer's personality in the details of quality sense, and extract the source of design from the perspective of art, presenting a unique personality beauty. < /p >
< p > it is understood that the price of QDA varies from tens to hundreds of yuan, but the quality of "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" is superior to that of the same price brand. Speaking of the market prospect of the brand, Luo Yonghui, President of Limited by Share Ltd, said that QDA, relying on the brand and channel of Xin He, together with the creative essence of the core JORYA design team and the famous design team of Italy, and integrating into the modern professional management knowledge provided by L Capital Asia in the clothing field, will soon be favored by young consumers. < /p >
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