How To Stock A Lot Of Shoes And Clothing Enterprises Will Turn Their Attention To The Electricity Supplier

Since P last year, Quanzhou's "a href=" //www.sjfzxm.com/news/index_c.asp "shoes and clothing industry" /a has encountered an unprecedented "big exam" - the inventory of the whole industry exceeds 10 billion yuan.

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< p > how to stock up, many shoe and clothing enterprises will turn their eyes to the electricity supplier.

At that time, from 17 to 18, the fourth China e-commerce Summit on shoes and clothing industry was held at a href= "//www.sjfzxm.com/news/index_p.asp" > Quanzhou < /a >.

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At P forum, Anta chairman Ding Zhizhong admits that three years ago, Anta thought that the development of electricity suppliers would have a great deal of contradiction with the sales under the line.

But later found that the development of electricity providers too fast, in the case of increased inventory, the rapid growth of online sales, so that shoes and clothing enterprises in Quanzhou realize that this change in business mode is no one can resist.

"The electricity supplier will become an important business mode in the future development of Anta. I personally grasp this piece. This year's goal is to set up the electricity supplier mode and standard, and lay the status of Anta in the electricity supplier."

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< p > more than eleven businessmen in Quanzhou shoes and clothing said that last year's "double two" sales promotion greatly shocked them.

It is understood that in November 11th last year, Taobao Tmall sales, Quanzhou shoes and clothing enterprises outstanding performance.

The final sales volume of the seven wolves exceeded 50 million yuan, and XTEP broke through 20 million yuan. The brands such as nine Mu Wang, CABBEEN, Anta and 331 degrees also all broke through tens of millions of yuan.

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"P", general manager of Tmall shoes and footwear department, Shao long said at the forum that the traditional shoes and clothing of Quanzhou have strong supply chain advantages in terms of brand maturity and price system, and their understanding of the operation of electric power providers is getting deeper and deeper. This helps them complete the counter attack on the original brand of the network.

Many brands of shoes and clothing in Quanzhou are becoming a strong force that can not be ignored in the field of electronic commerce, to a certain extent, to resolve the dilemma of high inventory in Quanzhou footwear industry.

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< p > the chairman of the seven wolves, "a href=" //www.sjfzxm.com/pioneer/ "> Zhou Shaoxiong < /a >, said that the shoe and clothing industry in Quanzhou is suffering from high storage problems. But the biggest challenge for Quanzhou shoes and clothing enterprises to develop the electricity supplier is the difficulty of channel management brought about by the current electronic platform irregularities.

The new and constantly changing rules of e-commerce game are a bit of a mystery. The seven wolves will embrace the learning attitude and invest in the electric business according to their brand characteristics, so as to accelerate the online sale of the seven wolves, and maximize the inventory with the help of the electricity supplier.

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< p > the data released by the forum show that at present, Quanzhou sports shoes and clothing, < a href= "//www.sjfzxm.com/news/index_x.asp" > casual shoes "/a" and cashmere cotton wear online sales account for 70%, 55% and 68% of the country respectively.

Quanzhou has become the largest and most concentrated e-commerce supply base for shoes and clothing in the country. Quanzhou has also been listed as one of the four major e-commerce bases in China.

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< p > policy level also provides impetus for Quanzhou shoe and clothing industry to enter the electricity supplier.

Last year, Quanzhou took the lead in introducing e-commerce development planning and supporting policies in Fujian, and set up special funds to support the development of e-commerce.

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