Fashion White-Collar Workers Challenge The National Handkerchief Annual Sales Of 10 Million

When Li Ling, a girl from Chengdu, traveled to Japan, she found that the Japanese would carry a handkerchief with P. Almost no one used napkins.

Because in order to protect forest resources, Japan has a clear restriction on the use of napkins! At that moment, Li Ling was deep in thought: while we put the words "low carbon life" on the lips, we used the paper towel made from virgin wood pulp.

Behind a lot of paper towels, there are fallen trees and patches of bare woodland! < /p >

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After P returned to China, she was tired of the workplace. She decided to open a handkerchief shop and promote low-carbon environmental life with practical actions. Her behavior was strongly opposed by her parents and ridiculed by the people around her.

Because, as we all know, the Chinese have been used to napkins, so it is almost impossible for people to use handkerchiefs instead of napkins.

But Li Ling did not believe in evil spirits and sold the handkerchiefs persistently.

So, she can challenge almost all Chinese people's bad habits by one person. Can she succeed? < /p >

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< p > bold! < /p >

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< p > Fashion white-collar workers want to challenge the whole nation, < /p >

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In the summer of 2005, Li Ling went to Chengdu to work as an accountant firm after graduating from Accounting School of business administration, Sichuan University.

Although in the eyes of everyone, she is fashionable and bright, but Li Ling is not satisfied with her job.

Because of her liveliness, she had to deal with a lot of boring data every day, which made her feel very depressed and confused. < /p >

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< p > she hopes to be able to engage in a creative job. It is best to choose an interesting project to start her own business and realize her life value while making money.

However, it is hard to find a project that is not big enough to make money and interest itself. Li Ling has never looked for the right project, so he can only bury it in the bottom of his heart.

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During the "eleven" National Day holiday in 2008, Li Ling traveled to Japan with his colleagues in the office with P.

On the first night after Tokyo, the tour group arranged for visitors to eat in a five star hotel.

At this dinner, a little detail touched Li Ling deeply. < /p >

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On the way to P, Li Ling and his colleagues habitually looked for waiter for napkins, but were turned down.

The waiter told them that Japanese environmental regulations had clear restrictions on the use of napkins.

So Li Ling and his colleagues had to take out tissues and wipe their mouths from their carry on bags.

And Li Ling found that the Japanese guests at the next table took a handkerchief from their coat pocket and wiped their mouths.

This movement made Li Ling feel strange and surprised, because in the impression of Li Ling, using a handkerchief is a very old-fashioned way of life. She has not used it for 20 years and has never seen a handkerchief.

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< p > in the next few days, Li Ling was careful to observe that no matter when he sneezes or lightly coughs in the subway, street, shopping mall or tourist attractions, he will take out a handkerchief from his pocket to cover his mouth and nose, and go to the place where he eats. No matter whether it is a large restaurant or a small restaurant, he will not provide napkins, but a good place will provide a wet towel.

Li Ling could not help feeling that the Japanese way of life is the real low-carbon environment. "/p".

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< p > Li Ling found many handkerchief shops in Tokyo when she was shopping. In the shop, she was so fond of her handkerchief. She chose dozens of favorite handkerchiefs to bring home to her friends and family.

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After returning to China, Li Ling observed the people around him consciously, and found that almost all of them used napkins. And after many people ran out of napkins, they threw their hands on the floor, and Li Ling frowned.

Later, Li Ling went to the Internet to find out that 17 tons of paper were produced for each ton of paper, while 1.74 kilograms per capita consumption of napkins per year in China, which means 10 million cubic meters of forest was cut down.

At that moment, Li Ling was deep in thought: we kept the words "low carbon life" on the lips but used the paper towel made from virgin wood pulp.

Behind a lot of paper towels are fallen trees and patches of bare woodland. It seems that we should learn from the Japanese in environmental protection, and renew the tradition of handkerchiefs in the past.

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< p > think of here, Li Ling suddenly had an inspiration in her mind: didn't she always find a good startup project? Why not open a handkerchief shop? This idea excited her.

In order to understand the market, Li Ling made a special trip to the major commercial areas of Chengdu, and really did not find shops selling handkerchiefs.

Does this not mean a huge potential market? Li Ling immediately strengthened his belief in opening a handkerchief shop and decided to design original handkerchiefs independently, and then to find suitable printing and dyeing factories to help himself produce...

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< p > when Li Ling told his parents about the idea of opening a handkerchief shop, he was strongly opposed by his parents. His father said, "if you don't work hard, what are you going to do? Why don't you think about it? Now everyone uses napkins, and who uses handkerchiefs?" Li Ling argued: "now the whole world is promoting a low-carbon and environmentally-friendly way of life. In Japan, handkerchiefs and napkins are a very embarrassing thing for both men and women."

Parents said: "the Chinese have used napkins for more than 20 years. Once people's habits are formed, it will be difficult to change them. If you want to sell handkerchiefs with one's heart and soul, it's up to the people of one country to fight against it." when parents see their parents strongly against it, Li Ling dare not resign hastily.

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< p > anxious! < /p >

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< p > handy handkerchief is not designed to move < /p >.

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After P, Li Ling started his own business as he worked.

The first thing to consider is to design the original handkerchief. Li Ling thought that he had no basis for fine arts. Even if he had good ideas, he could not express them on paper or computer. He had to find professional designers to help.

But if you hire professional designers in the market, you can't afford to design fees at all.

So she made a special trip to the Art Department of Sichuan Fine Art Institute to ask for help. The teacher recommended a third year girl named Yang Jia to her, and introduced to her that Yang Jia's thinking was active and he had great aura in product design.

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< p > Yang Jia learned Li Ling's intentions, and the two began to communicate the specific design ideas.

After repeated communication, they decided to design four series: elegant series suitable for mature women, dream series suitable for romantic girls, gentleman series for mature men, cartoon series suitable for children, and plan each series to design 10 patterns respectively.

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After P, Yang Jia put into the design of handkerchiefs day and night.

20 days later, all the design manuscripts were finally completed.

Li Ling was satisfied after seeing it, and immediately paid Yang Jia 1500 yuan design fee according to the prior agreement.

Next, Li Ling began to contact the manufacturer.

Li Ling thought that in the case of uncertain market prospects, we should first produce a few products and explore the market in the market.

So he decided to produce 50 pieces of handkerchiefs for each pattern, one for 500, and four for 2000.

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< p > but when she looked for the factory with her design chart, she repeatedly ran into a wall -- not to mention a large factory with strong qualifications and strength. Even a small factory with only a few people looked down on her quantity. Finally, she still trusted her friend by friends, and Li Lingcai finally found a small printing and dyeing factory willing to make handkerchiefs for her.

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< p > Li Ling took the design to the factory cheerfully. After seeing the design drawings, the leader put forward that the average price of each cotton handkerchief was 6 yuan, and the production cost of 2000 handkerchiefs was 12000 yuan.

Li Ling asked the other party to make it cheaper. The other side said that the offer was purely helpful and simply unprofitable.

Unable to resist Li Ling's soft grinding and hard entangling, the other party finally reduced the price to 11000 yuan, but asked Li Ling to pay the lump sum lump sum at once, and Li Ling readily agreed.

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< p > because it is a friend's introduction, Li Ling did not sign the production contract with the other party.

The problem is here - when she takes delivery of the goods at the agreed time, she is dumbfounded. This batch of goods, apart from the small defects such as the thread, will not be changed. The manufacturers will modify the pattern in a bid to reduce production costs, and the printing and dyeing will be very rough, which is quite different from Li Ling's original plan.

Li Ling thought that if she sold such a product to the market, would she not throw herself in the foot? She was angry with the factory theory.

However, the manufacturer has made the responsibility clear. Li Ling could not claim because he had not signed a production contract with the manufacturer beforehand.

At this point, Li Ling only had to drop her teeth to swallow her stomach, and she took all of the goods as waste products.

Seeing that the investment of 11000 yuan was almost all washed up, Li Ling felt heartache and despondent. She warned herself that she must be more careful in the future! < /p >

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After P, Li Ling decided to go far and go to Yiwu to find manufacturers.

While taking the weekend break, she went to Yiwu to find a factory with good qualifications and credibility.

The director is a very friendly elder sister. She laughs, "the orders I have received are mostly foreign and coastal, and you are the first in the mainland. I am very optimistic about you!" on the second weekend, Li Ling went to Yiwu again and got the goods on schedule.

After inspection, she was very satisfied, and immediately signed an OEM contract with the factory.

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< p > on the way back, Li Ling has been thinking about how to sell these handkerchiefs: obviously, the shop is obviously out of date. First, the quantity and type of the products are still very thin, which can not support the capacity of the shops. Two, the handkerchief shops should be opened in the large business district, but the rents in these places are very high, and Li Ling can not afford to do so.

At present, the most feasible way is to find outlets.

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After P returned to Chengdu, Li Ling began to search for consignment shops.

For a few days, there was no result: no shopkeeper was willing to help her. She felt that the location of the shop was not suitable for selling handkerchiefs.

A few days later, Li Ling took a fancy to the "lucky symbol" daily necessities store beside the Parkson building in West Street. After bargaining with the shopkeeper, the shopkeeper promised to sell her handkerchief.

Later, Li Ling and the shopkeeper agreed that the price of the handkerchief should be between 12 yuan and 18 yuan, and the owner could make a profit of 3~5 yuan every time he sold a handkerchief.

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In March 2009, handkerchief was formally installed. Li Ling went to the store every day after work.

When she found that many people saw handkerchiefs, but not many people bought it, she couldn't help worrying.

So Li Ling took the initiative to sell handkerchiefs to customers, but with little effect, and sometimes the customers were indifferent.

A month later, the consignment shop only sold dozens of handkerchiefs.

Li Ling was somewhat discouraged. She began to wonder if her idea of selling a handkerchief was too naive. I thought, as my father said, Chinese people have used napkins for over 20 years. It is almost impossible to change this habit! < /p >

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During the period of P, Li Ling always wondered how to make customers willing to pay for their handkerchiefs, so that they did not work at all, so that they made frequent mistakes.

Once, Li Ling made a major mistake in his work and was criticized by his superiors.

Li Ling felt that he was not fit to continue the job.

In June 2009, Li Ling submitted his resignation report to the company.

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When p learned that Li Ling was going to resign and sell her handkerchief, she thought it was ridiculous. "When you go to Japan, you will sell your handkerchief, and you don't think who can use a handkerchief. Don't imagine it!" the more people objected, the more unbelieving Li Ling was! She clenched her teeth to cheer herself up: "even if a penny doesn't make money, I'll sell the handkerchief!" < /p >

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< p > surprise! < /p >

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< p > handkerchief finally broke out of the big market < /p >

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< p > father learned that Li Ling quit his job willfully and vigorously cursed her. Li Ling was silent. She knew she had no way out and decided to fight for it! < /p >

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< p > Li Ling decided to sell the backpack of handkerchiefs to the streets at low prices, while promoting handkerchiefs, promoting low carbon and environmentally-friendly lifestyles.

Li Ling set up a booth in Chunxi Road, which was full of handkerchiefs.

On the side of the stall, she also asked Yang Jia to give POP special environmental protection publicity card.

Tourists came to see the stalls, and Li Ling sold them to each of them at a cost of 5 yuan.

One day, nearly 300 handkerchiefs were sold.

Li Ling was so excited. On the second day, she went the same way to sell handkerchiefs in Chunxi Road.

A few days later, the handkerchief was sold out.

Although she could only recover the cost, she was happy to see that her awareness of environmental protection increased and her handkerchief began to be used.

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< p > Li Ling thought deeply: to let customers buy their own handkerchiefs, it is not enough to rely on some environmental protection principles. We must think of some clever strategies to mobilize the customers' desire to buy, so that we can willingly take out their pockets! < /p >

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One day in July 2009 P, the weather was fine. When Li Ling walked from the sales shop to Kuan Alley and Zhai Alley, the tourists were weaving. "Beautiful woman, how do I get to Chunxi Road?" "how many roads to Wuhou Temple?" "where is the Chengdu food street?" along the way, Li Ling met several travellers asking questions.

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< p > for this reason, Li Ling, a tourist lover, has a deep understanding. When he first arrived in a city, tourists were not familiar with the places of interest and traffic routes, and the trip was very inconvenient.

At this time, she suddenly had a brainwave: if the elements, such as roads, scenic spots, hotels, pportation and so on were displayed on a handkerchief in the form of maps, would it not be easy to solve the trouble of travelers? The traditional maps were intricate, and after the trip, they were often left behind in garbage bins, while handkerchiefs were not. When travelling, travelers could take their handkerchiefs on their hands, which could be used as maps and wiping sweat. After the trip, they could continue to use them and keep them as souvenirs.

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< p > Li Ling's idea has been highly recognized by Yang Jia.

Later, Yang Jia stayed up all night to design a handkerchief for the theme map of "traveling Chengdu", which was passed to the Yiwu representative factory.

A week later, the new products arrived on schedule.

Li Ling took a handkerchief and slowly unfolded the soft handkerchief, drawing a uniform and clear Chengdu tour map, like a meticulous tour guide silently pointing out his secrets.

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< p > gradually, things have made progress. Li Ling has found the selling points for the map handkerchiefs in several tourist spots such as Kuan Alley and Zhai Alley, Jinli Street and Cottage Road.

The map handkerchiefs soon aroused interest from tourists and sold well in the market.

A month later, the market was out of stock and merchants rushed to Li Ling. Li Ling immediately informed the Yiwu factory to regenerate a batch.

When the second batch of goods arrived, they were snapped up by businesses.

This time, Li Lingzuan's money was not much, but it greatly encouraged her morale.

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< p > Li Ling took advantage of the hot metal and immediately asked Yang Jia to design the map handkerchiefs of Chongqing, Leshan and Mount Emei, and all of them had a strong selling point in all places.

Subsequently, Li Ling and Yang Jia together design "Jiuzhaigou * four seasons" series of handkerchiefs, and constantly innovative materials, on the basis of pure cotton cloth, added silk, summer cloth and other more simple cloth, and with beautiful gift packaging.

The handkerchiefs became popular when they appeared in the market.

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At P, Li Ling felt that the time to open a handkerchief shop was ripe: first, the market had been identified by the way of selling in the early stage; second, as the voice of the state advocating low-carbon economy was rising day by day, more and more people began to realize the importance of environmental protection, and the prospect of handkerchief market was more clear.

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In November 8, 2009, Li Ling rented a dozen square meters shop in tulip Plaza in Chengdu, and built his own p handkerchief workshop.

Li Ling divided the small shops into two rooms, made design rooms in the interior, sold stores outside the house, and sold their original handkerchiefs.

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When Li Ling's handkerchief workshop opened, P entered Yang Jiazheng's graduation practice.

Li Ling thought that in the past year, Yang Jia had very tacit agreement with her in design, so he hoped that Yang Jia could work in her handkerchief workshop after graduation. And through a year's cooperation, Yang Jia also felt Li Ling was a very thought and strong girl. She was willing to join Li Ling's handkerchiefs workshop, and did her job in the cause of Li Ling.

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Less than p map handkerchief sales for some time, sales momentum gradually weakened, the development of new products is imminent! Li Ling from the map handkerchief sales of inspiration: to keep the handkerchief sales momentum, we must continue to develop additional functions of handkerchiefs! < /p >

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< p > after repeated discussions, a new design plan has been introduced.

In response to the different needs of different groups of people, they have broken down the functions of handkerchiefs, and developed game series, doll series and anime series suitable for children.

Children in the process of using handkerchiefs, can also play games, collect favorite doll and cartoon image; couples suitable for lovers use handkerchiefs, consisting of two different sizes of handkerchiefs, printed with various romantic and interesting patterns, and a couple comic series. Each handkerchief is printed with four elaborate comics created by them. The theme of the cartoon is about a daily life of a pair of post-80s young couples. They are humorous and funny. They also have some insights: there are also funny handkerchiefs suitable for couples to use, with all kinds of blushing and heartbeat patterns on them.

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All kinds of handkerchiefs have attracted customers' attention immediately after the appearance of P.

Many customers buy a series of handkerchiefs at a time. They also give gifts to friends and relatives as well as their own.

At the beginning, Li Ling was also worried about the price of 299 yuan a set of husband and wife temperament handkerchiefs not sell well, unexpectedly after the listing was particularly popular, many girls went to Li Ling's shop to buy, for the wedding girlfriends...

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In addition to the constant innovation in the contents of handkerchiefs, Li Ling also worked hard in the sales form of handkerchiefs: Valentine's day in 2010, Li Ling launched the DIY activity of lovers' handkerchiefs. Lovers can bring their favorite designs or photos to the store, allowing Yang Jia to design handkerchiefs for them.

Women's day, April Fool's day, mother's day, Christmas...

Every festival, shops will launch corresponding theme activities...

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< p > apart from store sales, Li Ling also made a new way to contact some companies and enterprises in group buying business.

In 2010, "38" before the women's day, under the public relations of Li Ling, more than 20 companies and enterprises ordered handkerchiefs to Li Ling as a holiday gift to women employees.

In this campaign, Li Ling sold nearly 20 thousand handkerchiefs, earning nearly 50 thousand yuan.

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< p > 2010, Li Ling's handkerchief workshop annual turnover reached nearly ten million yuan, excluding all kinds of expenses, the profit reached 1 million 800 thousand yuan.

In the Spring Festival of 2011, Li Ling specially sealed a $50 thousand red envelope for his parents and took his parents to Hainan for a trip.

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Below P, Li Lingzheng is now determined to sell his handkerchief to all parts of the country.

Besides selling handkerchiefs, she said she would also develop other low carbon products.

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< p > to challenge the bad habits of the whole nation with one person's strength, Li Ling, a green fighter, walked alone on the road of pursuing low carbon life, but eventually he gained her own wealth. Her principle of success was reverse thinking. Her strong sense of hardship made her understand the value of her persevering. She firmly believed that her persistence was a spark. When it became a prairie fire, success was bound to be favored by her! < /p >