AOKANG Shoes Change Chinese Life In 30 Years

A few days ago, sponsored by the China times, CCTV, Sina and the Central People's broadcasting station and other 30 media vigorously supported the "30 years, who is changing our lives" the large-scale brand publishing and awarding ceremony, AOKANG leather shoes won the "30 years to change the Chinese people's life" brand award.

AOKANG, born in the context of China's reform and opening up, grew up in the great environment of economic development, established its reputation and pursued high quality forever, changing the Chinese people's prejudice that Wenzhou shoes are fake and inferior. In recent years, it has sounded the horn of the world war. It first came out to defend the EU's anti-dumping on Chinese leather shoes. It became the leather supplier of the Beijing Olympic Games in 2008, making etiquette shoes for the Olympic Organizing Committee, and making a high profile to prove that "made in China" to the world.

In 1988, the footwear chain monopoly model was first established, which made Chinese consumers who used to go to state-level shopping malls to buy shoes at the time. They were exposed to the new shoe buying experience. The success of the first tailor made machine satisfied the personalized needs of consumers.

It is this style of business that believes in quality first and constantly seeks innovation and changes, and has made the footwear brand that changes the lives of Chinese people today.

It is understood that the selection started in early March, mainly for international brands and local brands active in the Chinese market, including the use and recognition of products, services and brands that affect the lifestyle and lifestyle of Chinese mass consumers.

Through media nominations, netizens voting, expert review and other procedures, the layers of screening took place for 4 months. Finally, 67 Chinese and foreign brands emerged from thousands of enterprises, involving clothing, real estate, household appliances, insurance, banking and other industries.

The development of these brands is not only a growth history of single brand, but also a symbolic epitome of China's rapid and sustained economic development in the past 30 years of reform and opening up.