Shoe Enterprises Should Pay Attention To Tapping Internal Potential And Enhancing Profitability

The decrease of overseas orders and the decline of price make Dongguan's shoe industry in a dilemma of foreign trade. Zhang Huarong, chairman of the Asia Footwear Association and chairman of Huajian group, believes that the spring and summer meeting next year is the most difficult time for the footwear industry. In the face of difficulties, enterprises should not only cry bitterly and complain, but also calm down, examine themselves, control the scale, strive to tap the potential from inside, improve the refined production level and optimize the production process, so as to excavate the profit space hidden in the enterprise To enhance profitability and risk resistance. for the support policies of local governments, Zhang Huarong suggested that various support funds such as transformation and upgrading should be implemented to enterprises as soon as possible, so as to enhance the confidence of enterprises. In addition, if we can help the key employees to solve the problems of housing and children's schooling, it will help the stability of the enterprise. Reporter (hereinafter referred to as "record"): at the 2008 world footwear development forum held last week, some experts said that the footwear industry has entered a "severe winter", and some shoe factories in Dongguan have closed down recently. From what you know, what is the current situation of Dongguan shoe making industry? How about the order and profit margin of shoe-making enterprises? Zhang Huarong (hereinafter referred to as "Zhang"): the financial tsunami has indeed affected the export of many enterprises in Dongguan, and the shoe-making industry has also been impacted to a certain extent. Recently, some shoe factories have closed down. However, the enterprise's quality is not the decisive factor. In the face of difficulties, the profits of good enterprises can still be guaranteed through their own management and operation; while some small enterprises or enterprises with operation problems may be in danger, and it is expected that a number of shoe enterprises will close down by the end of this year. Specifically speaking of orders and profits, different enterprises have different situations. Take Huajian as an example, orders have been fully filled before this year's Spring Festival. However, the order situation of next year depends on the situation of European and American markets. I expect that the orders of next year will be less. record: when did the situation change? Is "winter just around the corner" for Dongguan, or do you think the shoe industry will start soon? Zhang: in 2007, affected by the external environment, including the rising cost of raw materials, the appreciation of RMB and the reduction of export tax rebate rate, the profits of the whole industry fell, and more and more enterprises felt the pressure of survival. In the second half of this year, with the continuous deterioration of the financial crisis in the United States, the pressure on enterprises is also increasing. However, I think it's only "late autumn" now, and "winter" will be at the end of the year or next year. According to the order law of the shoe industry, the orders from March to May next year may be quite small. At that time, the real "severe winter" will come, and that is the period when enterprises are most tested. As for when the "spring" will come, we have to wait until the economic environment in Europe and the United States starts to improve. Compared with furniture, decorative materials and other industries closely related to real estate, as well as some non essential industries, shoe making industry is a good industry with great development space. It is not only a necessity for people's life, but also an advantageous project made in China. Therefore, I am full of confidence in shoe making industry. note: some people say that it is the time for the shoe industry to shuffle. Do you think there is such a situation? In the past, it is impossible for enterprises to operate well. Then some orders belonging to bankrupt enterprises will be transferred to other enterprises, which is also a kind of shuffle. Recently, a shoe factory in Chang'an has closed down, and the order for 700000 pairs of brown shoes in the United States has been diverted to other shoe-making enterprises. The survival of the fittest is the eternal market rule.