Shoes And Clothing Enterprises Should Be Honest When Registering And Using Trademarks.

< p > August 30, 2013, the fourth session of the Standing Committee of the twelve National People's Congress deliberated and voted on the amendment of < a href= "//www.sjfzxm.com/news/index_q.asp > > trademark law < /a >, and the new trademark law will be implemented in May 1, 2014.

The new trademark law has perfected the protection of trademark rights and made the administrative and judicial procedures of trademarks more international.

To this end, this newspaper launched a new interpretation column of "trademark law" to help readers better understand the new trademark law.

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< p > the seventh provision of the new trademark law stipulates that "the application for registration and use of trademarks should follow the principle of good faith.

The trademark user shall be responsible for the quality of the trademark used.

Industrial and commercial administration at all levels < a href= "//www.sjfzxm.com/news/index_s.asp > > Management > /a > departments shall stop cheating consumers through trademark management."

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< p > in which "application for registration and use of trademarks should follow the principle of good faith" is a new expression.

Zhang Weijun, an associate professor of the school of intellectual property at Tongji University, explained that since the establishment of the market economy system in China is not long enough, the integrity consciousness of individual enterprises and operators needs to be strengthened. In addition, China's trademark registration system has adopted the principle of first application, which has led some enterprises to seize certain trademarks that others are using first but not registered.

When the second amendment of the trademark law was made in 2001, efforts have been made to stop malicious registration, such as the provision of a well-known trademark protection system.

However, in recent years, the phenomenon of malicious registered trademarks is still frequent in violation of the principle of good faith, and there are endless disputes about the infringement of the prior rights of others when registered trademarks.

Therefore, the registration and use of trademarks that violate the principle of good faith should be stopped.

The seventh article of the new trademark law clearly defines "honesty and credit" as a basic principle of trademark registration and use, which provides a basic guarantee for stopping all kinds of malicious malpractices.

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< p > the Jilin super lawyers' team believes that the basic principles to be followed in civil activities should be clearly written into the trademark law. The purpose is to advocate that the market players should be honest and trustworthy when engaging in the activities of trademarks, while regulating the current increasingly rampant a href= "//www.sjfzxm.com" > trademark "/a".

Predictably, this provision will be widely applied in future trademark rights and rights protection cases.

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