Why Are Luxury Brands So Cold?

< p > < strong > reason 1: deliberately create a sense of distance < /strong > /p >
< p > in the interview, we encountered quite a number of customers' luxury service of Tucao luxury goods, and the most heard was "cold". < /p >
< p > many big brands interpret "this cold sense of distance" as a manifestation of brand culture. For example, luxury brands will require uniform dress for black suits, and many stores, such as LV, will also be equipped with a large security personnel standing at the gate, which will create psychological oppression for consumers. < /p >
< p > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > luxury > /a > attracting people. It is very important to have a sense of mystery. Big players need to maintain this a href= "http:// www.sjfzxm.com/news/index_c.asp" and distance sense. < /p >
< p > < strong > reason two: Sales < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Quality < /a > uneven > /strong > /p >
< p > Sales is an important link between big brands and customers. Many customers' bad impression of big brands comes from the indifference of Sales. < /p >
< p > according to the 2013 China luxury industry human resource report, 15% of the luxury goods practitioners are below the undergraduate level, most of them are from shop sales staff, while the other 68% have bachelor's degree, and 17% have masters or above degrees, almost all of them are senior managers of luxury brands. < /p >
< p > in the survey report, the reporter also found an interesting phenomenon: for the career evaluation of luxury goods practitioners, the expectations of the outside world are obviously higher than those of the actual practitioners. HR, a well-known department store in Hangzhou, and a reporter, revealed that the big Sales has gained a higher salary through frequent job hopping, but it is difficult to form a stable sense of corporate value. < /p >