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Canada'S Lululemon Athletica Supply Chain Has Been Improved.

2014/8/8 20:17:00 26

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The p a href= "http://sjfzxm.com/news/index_p.asp" > Canada < /a > Yoga dress brand Lululemon Athletica supply chain management problem seems to be solved, and analysts describe the result as "inspiring".

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< p > Credit Suisse has analyzed the results of the 3800 Lululemon inventory units (SKU) of the company's e-commerce website. Since January (2014), the retailer's total sales, circulation and inventory conditions have improved.

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< p > < a href= "http://sjfzxm.com/news/index_p.asp" > this year, the beginning of this year, the growth of orders for women's clothing online has reached nearly 20%, up to 3008, which is 30% higher than that of a year ago.

Starting in January this year, orders for men's clothing online grew nearly 10% to 860, up 70% over the same period a year ago.

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< p > at the same time, the online full price clothing inventory rate increased from 75% in January to 80%.

In the same period, the stock rate of full price men's clothing was increased from 77% to 87%, while women's stock rate increased from 75% to 79% during the same period.

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< p > the researchers said that the level of online promotional activities declined slightly, and the average discount commodity accounted for 2.6% (97.4% for full price). Compared with the beginning of January, the average discount commodity accounted for 4.1% (95.9% full price).

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P < a href= "http://sjfzxm.com/news/index_p.asp" > consumer < /a > complaints about product quality have hurt Lululemon. Last year, the black black yoga pants were forced to be deleted from the production line because of the large recall.

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< p > analyst Christian Buss and Phan Le pointed out in a statement sent to the media: "the recent challenges of Lululemon are encouraging to us both in terms of supply chain and demand. The former supply chain problem has slowed down, and I believe it is expected to ease into the second half of the year.

However, until we see that the challenges of potential demand have been resolved, we should remain cautious.

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