Analyzing The Confusion Of The Busy Season And Finding The Comprehensive Competitive Advantage

< p > in May this year, Feng Zhu textile announced that as a wholly owned subsidiary, Shandong Yutai Phoenix Bamboo Textile Co. Ltd. has been in a state of deficit for nearly two years, and the company intends to suspend its production and operation. It is reported that the problem of poor management of Shandong Yutai company has existed for a long time. Public information shows that Yutai company was acquired by Feng Zhu textile in 2005. In order to solve the problem of quality and supply of raw cotton yarn, in October 25, 2005, Feng Bamboo textile purchased a cotton mill in Yutai County, Shandong Province, and set up a controlling shareholder, that is, the Yutai company. It is worth mentioning that before and after the acquisition, the employees of Yutai company have frequently gone on strike and asked for higher wages. According to the audit report issued by Fujian Huaxing accounting firm, the net assets of Yutai company in 2013 were 45 million 50 thousand yuan and the audited net profit was -185 million yuan. < /p >
< p > this has almost become a microcosm of the entire textile industry. As a big textile producing country, China's textile industry has not performed well in recent years, and the crown of China's "made in China" sales volume seems to be facing the risk of losing. According to our customs statistics, at present, the export volume of cotton bed products in China has decreased at a rate of 25.92%, and the export of cotton towels has also decreased by 10.65%. According to the statistics of the US Department of Commerce, the amount of cotton bedding and towels imported from the United States dropped by 3.64%. < /p >
< p > "now the gross profit margin of the textile industry is not high. In the doldrums, if the price goes up, we are afraid of losing market share. If we do not raise the price, the enterprise will lose money again. This is really a very painful choice. " A local textile enterprise official said. < /p >
< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > > Quanzhou > /a > Shi Zhengzhi, Secretary General of the textile and clothing trade association of the city, it is an indisputable fact that the a href= "http:// www.sjfzxm.com/news/index_c.asp" > the domestic textile industry < /a > the first half of the year, the internal and external sales situation is not optimistic. < /p >
< p > facing the current situation, some experts have suggested that the traditional textile industry should make full use of advanced technology and scale advantages, make effective use of Internet thinking and big data management, accurately analyze consumer demand and enterprise resources, optimize the product positioning of enterprises, enhance product competitiveness of enterprises in the segmented market; at the same time, establish a flexible intelligent production management system to meet the needs and quick response of customers through deep cooperation of talents, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > capital < /a > information and technology, so as to create a comprehensive competitive advantage. < /p >
< p > "the past flat structure of industrial cluster is no longer suitable for future market competition. The only way out is the combination development of multiple supply chains. Integration of the upstream and downstream industry chain, weaving upstream is yarn, downstream is printing and dyeing, through weaving can combine yarn and printing and dyeing for innovation. Shi Zhengzhi said. < /p >
< p > the practice of wing Gu group is precisely the embodiment of this train of thought. A few days ago, reporters learned from the wing Gu group that after the preparation and trial of water last year, the company has added a sweater Department to start sweater projects. On the basis of last year's dozens of equipment, it will also add 100~200 computers to meet consumers. < /p >
< p > it is learnt that, while consolidating its original fabric business, the Evergreen Group continues to push forward the transformation and upgrading of the group through the upgrading of the equipment and technology management of the existing industry and the extension of the two main lines to the downstream garment bags. At present, the products have been extended to bags and fabrics, medical supplies, outdoor fabrics, etc. the products other than garment fabrics have taken up the 50%~60% share of the company, which has realized the diversification of products and enhanced the ability to resist market risks. < /p >
< p > some people extend the industrial chain, while others use the technology research and development of big platform and strength and brand awareness to enhance their industry's influence. < /p >
< p > July 31st, the DuPont Textile Innovation Alliance "science and technology source power" seminar was held in Xiamen. At this symposium, DuPont Co introduced DuPont's new products such as Sorona to representatives of textile and garment enterprises. < /p >
"P >" inviting DuPont Co to Fujian to hold seminars, in addition to enabling customers to better understand how DuPont Co's new products are being used, it can also tell customers such information: our cooperation with DuPont is very close. This will help our customers to further recognize our R & D capabilities, after all, there is DuPont support. " Hong Binghuang, managing director of Hengfeng chemical fiber, told reporters. < /p >