Luo Yonghao: An Uncompromising Idealist.

Luo Yonghao never lacks news.

In order to protect his rights, he smashed the refrigerator in front of SIEMENS headquarters. In order to promote products, he made the conference a single cross talk.

On the 27 day, because of questioning the fairness of Luo Yonghao's mobile phone evaluation, he made an online confrontation and became a hot topic of "creating" news again.

From an English lecturer to a self reliance mobile phone brand, no matter how unreliable others feel, he will do it as long as he feels right.

He said he was "born proud".

We interviewed

It was the second day after he confronted Wang Ziru.

Wang Ziru's assessment of the discredit of Smartisan (the brand of mobile phone created by Luo Yonghao) is that the angry Luo Yonghao proposes confrontation with the king.

Thus, there is a confrontation between the "Spring Festival Gala of science and technology".

This 3 hour video has more than 6 million 700 thousand hits in three days.

"I don't want to have no demeanor," and the reason why Lao Luo is still indignant, "as a mass consumer goods company, it is normal to be talked about.

But if we are deliberately black, and the impact is very bad, as the head of the enterprise, I can only fight back. "

Although he often claims to be the head of the enterprise, he likes to call him Lao Luo or Mr. Luo.

This truth is also reflected in his "non cooperation" with running software.

A month ago, Smartisan made a "deterioration" for running software, only to get "unimaginable low scores".

"After a company invested in a running software, its running points are always higher than others," he said.

Then it was suggested that we should invest in another sub software instead of the two armies.

This is not a hooligan. I will not cooperate and cooperate. "

Of course, Lao Luo brings all the damage to the mobile phone industry, and some things that should be done long ago but no one has done.

For example, Smartisan launched the "broken screen risk", put the receiver and inductor together to design......

All these have attracted the attention of colleagues.

It has not changed since 2011.

Hairstyle is a watermelon head that will never fall behind but will not be popular. When sitting down, it can not help but roll up its trouser legs. When it comes to the happy place, it will also shake its legs excitedly.

When Lao Luo sits in front of him, it is hard for journalists to link him to high-end mobile phones.

But it is the middle-aged man who is slovenly, who values the "cost-effective" mobile phone industry and regards design as the first element.

On Smartisan, they have made over 150 improvements from visual effects to functional applications.

Such as quick grabbing, sorting contacts by geographical or telephone frequency, and sending SMS for three seconds.

"Although they are all small improvements, they become qualitative changes when quantity changes."

At that time, Lao Luo picked up his cell phone and confidently told the reporter, "if you use this cell phone for two weeks, you will never be able to go back."

But he also admits that many of the designs actually don't have much technical content.

Why else?

No improvement?

Lao Luo replied with a serious face: "a lot of successful enterprises actually do not have a clear motive for making mobile phones. They just go down the river to the present day.

In such a track, you expect them to have a luxury of thinking about products. "

Speaking of this, he is in the right position, "therefore, this circle does not lack the financial strength and ability, but very few people who have ideas."

After all, "halfway through the house", when confronted with technical problems, Lao Luo was only entitled to "mascot".

For example, he can easily excet designers, but in the face of hardware engineers, even if they say they are foaming at the mouth, the other side will not be able to understand the situation.

This situation once made Lao Luo miserable, until the "technology bull" Qian Chen dug after the arrival.

Another torture is productivity.

A mobile phone two hundred or three hundred parts, which is not the same problem.

For a long time, he lived near the factory and "stared at the factory every day."

Compared to English training, the challenge of making mobile phones is obviously greater.

Before the mobile phone conference, Lao Luo even took the quick acting Kyushin Pills.

It has only been three months since the press conference. He has gained 20 pounds.

Because they are too tired to exercise, afraid of sudden death on the treadmill.

But in the past two years, Lao Luo felt that "going to work is happier than having a rest".

"I am much more introverted now." after the teacher turned to the boss, Lao Luo, who was "born proud", also felt incessantly. "Of course, this is a question of degree."

Some people seem to be very high-profile. "

Just like this network confrontation, old Luo said frankly, if it was before, maybe it would rush to hit it.

But now that I think of myself as the person in charge of the business, I can only bear it.

Lao Luo is a man who can't hide things, but now he can keep his mouth shut.

Before that, he quarreled with his colleagues many times.

But when the reporter asked about the current production capacity, Luo Yonghao, who was eager to speak up, quickly diverged the topic and suppressed it for a long time.

Character is only an elective course, management is a required course. "I am the kind of person who will pay the fee if the power goes out of the water, and I will not be able to put it on the management company."

He is envious of people who can manage time well.

Luo Yonghao, the boss, has his own requirements for details.

The posters with back hammer technology misspelled the words, which made the Old English teacher's old Luo mocked for a while.

After this stimulation, he decided that every department had to raise a "Mom" - he could pick out a lot of problems when people could not find any problems.

If you go to hammer technology, if you have more than three wrongly written characters on your resume, Lao Luo Ning can miss talents and will not invite you in.

Although many people laughed at Luo Yonghao's lack of commitment, he always believed that except for investors, others were not qualified to say so.

Speaking of this, Lao Luo rarely vowed, "I will continue to do digital products until retirement.

If I could be an apple imaging company, I would die without regret. "