The Evolution Of The Mode Behind The Extensive Growth Of Cross-Border Import Electricity Providers

The cross-border import electricity supplier industry has sustained vitality, and its industry development status, channel comparative advantage, mode evolution path are analyzed.

Strong demand for overseas shopping, cross-border e-commerce advantages

In 2013, the scale of cross-border import electricity supplier industry was about 360 billion yuan. In 2008, the composite growth rate has been nearly 60% so far, and the compound growth rate over the next three years is over 40%.

For consumers, high price performance, complementary quality products and pricing differences between domestic and foreign goods are the fundamental reasons for their overseas shopping.

By comparing the differences between cross-border import e-commerce channels and other channels including overseas direct purchase, duty-free shops and domestic counters, we find that cross-border import electricity suppliers have comprehensive comparative advantages such as price, category and convenience.

Since the end of 2012, the seven cities have been granted the pilot qualification for cross-border import electricity suppliers. The bonded warehousing + postal delivery mode is a major innovation, with the addition of cross-border electricity suppliers and bonded cross-border electricity supplier monitoring codes. In 2013, 17 Third Party Payment agencies were granted the pilot qualification for cross-border payment business, and users could use the "localization" payment tool for cross-border shopping. In 2010, the pport companies began to rise for high-frequency cross-border businesses, and in 2014, Shun Feng and Suning received international express operation licenses.

We consider that complete.

The optimized distribution links and regularized policy dividends make the cross-border import electricity supplier industry develop towards a virtuous circle.

The development of cross-border import business has gone through three stages: first, the stage of independent sea purchase and individual purchase, the user's affinity is low, and the experience is unstable; the second, first stop sea scouring service providers and purchasing platform stage initially solve the problem of sea panning category expansion and physical examination optimization; third, the prototype stage of platform type and independent import electric business, enterprises with flow advantages and overseas sourcing resources are expected to stand out gradually.

We believe that the regularization and sunshine trend of cross-border import business is preliminarily established. Under the more fair rules of the game, the core elements of all kinds of players' competition are: category expansion ability and user experience optimization.