How To Purchase Goods From The Terminal Entity Shop

The store manager is the best professional buyer.

Professional buyers must be very clear about the sale of goods and are very familiar with the trend. They can judge whether a certain item is popular and popular next year.

Buyers usually have strong control over the terminal.

Because of the long line of contact, the store manager is very familiar with the goods and customers' interests in the past year, so the store manager can be regarded as the best professional buyer.

But the current situation is that although many agents have begun to invite better dealers to go to factories to purchase goods, we still can hardly see the appearance of the store manager at the purchase site.

Discerning terminal data scientifically

Monthly reports, quarterly reports, semi annual reports and sales of single stores last year are all the benchmark for this year's purchase.

After the terminal data is accumulated, it will be aggregated to the agency, which is the basic quantity to be set up this year.

Besides, in addition to calculating the basic quantity of stock, dealers should also consider various factors:

First, how many new stores will be opened this year, how big a new store is, how many goods to go for each store.

The dealer should make a reasonable prediction and add the estimated quantity to the quantity of this year's purchase, otherwise, there will be no new goods sold or sold out.

Secondly, the data provided by the store manager are conservative, basically the sales figures, but the quantity of purchase is not just sales volume, but also inventory.

The normal rate of sales and inventory is 1:1.5, 1:2 or 1:3.

The best ratio is 1:2, that is to say, to sell a pair of shoes, the same style of inventory will have two pieces.

Again, we should also consider the accompanying goods.

Accompanying goods is that some goods are basically not sold, but if there is no display, the next item will not be sold. This phenomenon is quite common in sportswear, and it is also a problem that the terminal can easily ignore.

The common practice of business people is that when a certain item is not sold, it will be less or less set this year. However, it does not take into account the sales promotion effect of this kind of sales to other items. Without this foil, there will be no sale of safflower clothes.

Selectivity.

Therefore, dealers must know which goods are "lined goods" and make specific additions.

Finally, I want to

It is very difficult to get out of the independent situation.

For example, there are many sports pants in this year, and it is very difficult to sell pants alone, and the system can solve this problem by taking the goods: selling the pants in stock and the new products this year.

So this year

Make sure you have enough bookings to take out the stock.

On the contrary, if there is a lot of trousers last year, even the tops will not dare to make more orders this year. The customers' option is very small, which may cause more serious consequences: last year's trousers and this year's top coat became stock.

The data collection of terminal information is also beneficial to the brand enterprise's system.

Some enterprises find that the total agent is afraid to fully purchase goods because they worry that too much advance payment will affect the return of funds.

I believe that this worry is actually worried that franchisees can not sell goods.

If we can guarantee the sale of goods, the general agent will not have to worry about this problem.

Therefore, in the final analysis, this problem can not be scientifically mastered by terminal information.