How Should A Clothing Store Choose Its Brand?

　　 Affiliate Price Is it really as low as possible?

In the process of joining, in order to attract investors, joining the headquarters often throws the olive branch of zero join fee, and the corresponding franchisee should not be lost in joy, because some headquarters will still receive other aspects from the corresponding cost. Therefore, the franchisee should choose the franchise price that their own economic conditions can achieve. At the same time, we should focus on the rate of return on investment and see whether the franchisees have sustained economic benefits.

　　 Affiliate brand The more mature, the better?

It can only be said that it is difficult to achieve the best of both worlds. Generally speaking, mature and famous brands can enable you to enter the market quickly and enjoy the economic benefits easily brought by its brand effect. However, most of the mature brand characteristics are relatively stable, and it has been relatively long time for the products to enter the market. customer For example, it is easy to appear aesthetic fatigue, and it is inevitable that products will lack the desire to consume.

There are still some well-known brands that need a certain threshold to join, not everyone can join in. At the same time, there are many security fees. It's also a good choice to start with a few smaller and famous clothing brands.

　　 What aspects of the system training should be included?

A mature franchise system can greatly reduce operational errors. The system training part of joining is also a concern of many franchisees. The training of the system should include pre shop training and continuous training after opening shop, and should be involved in management, marketing, customer management, and daily use of manpower and financial resources. A complete set of franchise system training, in a sense, is the biggest wealth that the franchisees get after joining.