Shoe Fair Shoe Industry Upgrade, Farewell Shanzhai

When the "Shanzhai spirit" and "advertising bombing" were no longer in the right direction, how did China's shoemaking enterprises break the news? Reporters found from the seventeenth China (Jinjiang) International Footwear exposition, which was closed on the 21 day, that many shoe companies were bidding farewell to the past production and operation mode, taking technology as the inspiration, and speeding up pformation and upgrading with the help of Internet + thinking.

With China's economy entering the "shifting period", the Chinese footwear industry of traditional labor-intensive industries is facing pressure from higher labor prices, overstock and tight orders.

Reporter in

On the spot, the craftsmanship spirit of pursuing refinement and refinement is becoming the way for many enterprises to survive.

Moisture absorption, perspiration, pebble massage, PU elastomers...

A pair of shoe pads looks light and simple, but there is a university question.

Since 1993, Ding Rui has opened the factory to make insoles. It has been more than 20 years to identify a road and do it.

"In foreign countries, buying insoles is just like buying socks. High-end products insole can be seen everywhere in supermarkets."

Ding Ruizhan said that with the improvement of domestic living standards, consumption concepts are changing.

For this reason, Ding Rui has launched the "private order" service of insoles, aiming at the characteristics of customers and the needs of products, developing "one to one" and improving the supporting services.

At the shoe fair, there are not a few enterprises that pursue precise manufacturing and precise marketing.

The introduction of millions of experimental equipment, only to create a comfortable sole, the collection of more than 2 feet of data nationwide, only to accurately create the most suitable for Chinese feet.

"Sports shoes are foreign products. At the very beginning, domestic enterprises imitate foreign countries.

But I don't know why it is so designed. "

Ruan Guoqing, director of Anta sports human science laboratory, said.

We must know why it is so.

Chinese shoe companies are also constantly exploring the technological elements behind a pair of shoes, one of the leading brands of local sports shoes, and Anta has pioneered the sports science laboratory in the sporting goods industry.

Ruan Guoqing said that the laboratory of sports science is to integrate the three parts of sports, people and shoes to meet the functional and comfortability of sports.

Today, Jinjiang shoe enterprises are equipped with a large number of advanced international level of technology and equipment. Meanwhile, relying on independent research and development, the city's footwear industry has already mastered 229 core technologies of shoe production, and has 564 patents. Among them, Anta and Guo Hui have become the drafting members of national or industrial standards.

China's manufacturing industry is facing the deep integration of industrialization and information technology, and the footwear manufacturing industry as a labor-intensive industry needs more optimization and upgrading.

Jinjiang has 3338 kinds of shoe making enterprises. Among them, annual sports shoes and tourist shoes account for 40% of the total output of the country and 20% of the world's total output.

The local shoe and clothing industry is very big and needs to optimize integration.

Liu Wenru, mayor of Jinjiang, said

We will further optimize the allocation of resources with the help of market forces, deep planting of science and technology, and integration of Internet thinking.