Smart Wear Helps Boost Fitness For All

Running columnist Wang Xiaogang said that when the national fitness strategy has risen to national strategy, running has become the simplest and most fashionable sport.

A bracelet, a watch, can make running no longer boring, can help scientific exercise, increase social fun.

According to Helen Ford, director of the world sports products Federation, the next step in the sports industry will be on smart wearable devices.

"Smart wearable technology can enhance athletic ability, connect people through social networks, participate in more sports, and get more field data when watching matches."

Ford said, "Nike, Adidas and other top brands are extending to the wearable technology direction. Product sales will grow rapidly in the next five years, especially the wristband products."

In recent years, Fujian Yi Yi information technology company, a product of ordinary electronic watches, has embarked on the pformation of smart watches.

The company integrates design and technology R & D team, and products can provide motion data perception.

And sports community management services.

From August 2014 to March 2015, the total sales volume exceeded 100 thousand, with 100 thousand APP registered users.

Chen Zuyuan, chairman of the company, said that

Next, hardware needs to be improved.

Collect accuracy and make it more detailed in category.

In addition to running, we need to develop special equipment suitable for mountaineering, diving and other sports.

In software, we should design more data analysis modules, push the relevant fitness programs for users, break through the interactive experience and cloud computing, create outdoor sports information data platform, and extend more applications.

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Suzy's so-called "capsule Wardrobe" refers to a series of classic clothes, called classic ones, that is, fashion essential ingredients such as capsules, such as classic skirts, trousers and coats.

The biggest feature of these clothes is that they look good and they can do well. You can adapt to the seasons by adding clothes and sweaters.

As a result, women no longer need a lot of clothes, and they do not need to go out to find out the latest fashion before they change their seasons.

American designer Donna Karan (Donna Karan) first tested and promoted the concept of "capsule". In 1985, it launched the first capsule series, which included seven interchangeable workplace oriented fashion items, called "7 simple": a tights, a skirt, a women's shirt, a coat, a jacket, a pair of trousers and an evening dress.

Since then, the term "capsule series" has appeared in fashion magazines such as Marie Claire and Elle, and it begins to clearly refer to those classic styles that are not affected by the seasonal trend.

You can almost depend on them for the four seasons of the year.

Nowadays, many classic brands are also popular at that time, such as Ralpha Lauren's POLO sweater, and Levi 's's Levi s Engineered Jeans series launched in 2000.

"Now, the meaning of capsule series has changed completely."

Fashion Critic Lin Jian said that this series still does not launch new products according to the season, and each series contains only a small number of single products, but it is becoming more diversified and has more marketing components.

The "limited edition" that brands always launch is one kind of "capsule series".

In 2014, Kate Moss and Topshop jointly launched the capsule series, the main Bohemian wind. In addition to the "pomera" jacket, Kate also designed silk pajamas style trousers suit and cocktail party evening dress -- anyway, it was not the same style of Kate Moss's simple, versatile and fashionable year.

Also last year, British pop singer Rita Ola (Rita Ora) and Adidas launched RitaOra Black limited capsule series.

This series is really new, with all the trend elements of hats, chest and trousers, and, most importantly, the first letter "R" of the Rita name on the black clothes.

Do you remember? When Alexander Wang introduced the limited edition to H&M, she wrote a big "WANG" on her chest. As a result, you got a few minutes late and your clothes were robbed.

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These series are small in scale and can be sold without propaganda.

According to a survey, the brand series with personal labels has an average profit of 10%-15% more than that of the whole line issued by the brand.

And these series are usually not necessary.

In other words, in addition to paying attention to the new series released every two quarters, you should always pay attention to the limited amount of explosive money known as "capsule series".

Of course, you have to prepare more money for the outfit.

Susie's capsule has been forgotten by people. In order to look good, who will consider "sustainability" (even if fast fashion does not forget to publish sustainability report every year).

Better adapt to this new trend.

Since the revival of Chanel by KarlLagerfeld, Carle, fast fashion brands H&M, Diesel and Messi s have been waiting for the "capsule series" with Lagrange. These brands and stores without soul designers need to earn some money quickly at this time.