"Shoes Capital" Putian: Pformation And Upgrading For Development

As domestic production costs continue to rise, more than 60 shoe factories in Putian have gone bankrupt. The winter of shoe industry is just like this winter.

Many shoe companies have been pformed, or shoe factories have moved to Southeast Asian countries.

According to statistics, in 2015,

A total of more than 250 shoe enterprises above Designated Size have produced more than 600 million pairs of shoes, achieving an output value of about 60 billion yuan, an increase of about 9%.

Putian, Fujian, is the foundry production base of the world footwear brand.

More than 4000, the products are sold all over the world.

In recent years, the city has introduced measures to promote the pformation and upgrading of footwear industry.

Enterprises have set up new product R & D laboratories and R & D teams, imported new equipment and built their own brands. Baotuan has sold "Putian good shoes" on the Internet to expand domestic and foreign markets, and explored a new pformation and upgrading of "foundry + R & D + brand + Internet".

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Recently, the footwear industry of Tongxiang city held the founding conference of "China made Tongxiang footwear industry association" in Shimen, Tongxiang.

As one of the four largest production bases of Chinese women's shoes, 18 enterprises in the footwear industry of Tongxiang have joined the League of trade unions and become the first allied members of the Federation of trade unions.

The reporter understands that "China made" is the exclusive channel set up by Taobao on the line of excellent independent brands, which is different from Taobao and Tmall, enjoying the "China made" proprietary logo, and now there are several regional industrial belt projects formally launched.

San Dan Lee Footwear Co., Ltd. is one of the first batch of member enterprises to join.

In addition, the responsible person of China's manufacturing industry belt and the head of Taobao footwear industry also held in-depth exchanges with the first members of the trade union at the founding conference to provide suggestions for the development of China's Tongxiang footwear industry belt.

Zhong Hongxing, President of the Tongxiang Footwear Association, said that the 18 companies could join the business alliance to integrate Tongxiang's local electricity supplier demand and embrace the "Internet +" express train to jointly build a direct sales channel.

"Affiliate businesses are marketing through" Baotuan ", not only to sell products, but also to help Tongxiang shoe manufacturers with strong manufacturing capabilities to incubate high quality local brands.

He told reporters that in the future, the franchisee will make more contributions to boost Tongxiang's footwear manufacturing enterprises and regional economic pformation and upgrading.

The relevant responsible person said that the footwear industry in Tongxiang was involved in China's quality manufacturing and brand building in China. In the era of "Internet plus", with the help of the new Internet economic engine, the economy accelerated to a new normal. The new model of Tongxiang footwear industry will be reconstructed and the upgrading of Tongxiang footwear industry will continue.