Customers Can't Pay The Bill. Who Cares?

VIP maintenance has always been the core issue of retail stores.

Too many customers feel annoyed or even "harassed". Too little, they feel "left out" and lose their time.

What kind of frequency will be the best way to maintain the effect of VIP?

The purpose of maintaining VIP is to do it.

There are three strategies for pformation:

Consolidation

Turn a customer who has only consumed 1 times into a customer who buys 3 times. After 3 times, Ta may become a very good customer.

If we do not consolidate this kind of customer, Ta will gradually become "stranger" as time goes on.

Two. Drainage

A customer enters the store 1 times, most of them are "ordinary".

"There is a saying that" one night stand "customers.

Through continuous drainage, stores can turn this type of customer into a long-term customer who has strong relationships with us.

Three. Diversions

For example, a VIP

As we get closer and closer to each other, we will find that the most appropriate frequency to maintain this VIP can be maintained once a month.

That is to say, the purpose of "diversion" is to find the most comfortable maintenance frequency and maintenance time for customers.

For example, some customers are usually very busy. Ta will tell you: "you don't have to call me often or text me or chat with me about tea. You just need to remind me of your new shop every month and prepare the clothes that suit me in advance."

This is the most satisfactory maintenance method for this type of customer.

There are also some other customers who are usually idle, and may only need to maintain it once a week.

One hundred customers may have one hundred frequencies that are suitable for Ta maintenance.

With the increasing number of customers consuming and the longer maintenance time, you can sum up the maintenance frequency and maintenance method for different types of customers.

Of course, here I would like to summarize the frequency of VIP customer maintenance for your reference.

Sheng: according to the standards set by your retail companies, implement VIP maintenance.

Familiar guest: find out the most comfortable communication frequency and maintenance mode of your VIP.