XTEP's "Sports +" Strategy Goes Further To The Running Shop Blaze Expo

In April 22nd, in the thirty-fourth China International

On the other hand, XTEP has launched a "running shop" for runners, creating a unique XTEP experience space for runners through a wide range of products and cultural displays, a variety of featured value-added services and event services.

This is the XTEP group's running strategy, which has been actively promoted.

"Strategy landing" promotes the landing strategy of running strategy at the channel level.

This exhibition "running shop" has 150 square meters, showing the product structure different from the traditional shops of XTEP, ranging from professional running series, women's series, running culture series to sports life series and so on.

Both primary runners, daily runners and professional athletes can find suitable running equipment here.

In addition, the "running shop" also has a running culture area to display the XTEP sponsored marathon race and the peripheral cultural products of the special race events, and create XTEP running culture and brand image.

The future "running specialist" will set up an experience zone to provide consumers with value-added services such as test experience, new product experience, sports experience and so on.

At the same time, running stores will provide a series of upgrading services to runners, including gait analysis, providing suitable running equipment for each runner, providing customized customized equipment according to the personality preferences of runners, making close running training programs for runners through physical fitness tests, providing pre competition preparation knowledge and system training courses for runners participating in large runners.

It is reported that XTEP will open 8 specialized stores in the country this year.

In addition, the running club will be set up at each "running shop", when a one-stop race registration, special race member activities, running training camp and a series of runners experience and services will be fully landed in the "running shop".

XTEP's "running shop" will also hold regular activities, invite running experts to conduct on-site guidance, better serve the members of running clubs, provide consumers with a series of deepening experience from selling single products to services, and create a unique XTEP experience space.

Football, as another core sport of XTEP, has shown the latest strategic moves to the audience at the Expo.

XTEP's newly signed Ukraine nuclear warhead and world superstar Andre Shevchenko, also under the leadership of President Ding Shuibo and the captain of the Chinese star soccer team, have come to the sports Expo site to sign the "blade generation" war boots after the end of the "daring display XTEP football Strategy Conference", and convey the spirit of sports fashion to more consumers who love sports.

At the scene of the event, Sheva was enthusiastically sought after by many football fans, and even fans wore jerseys with Sheva names on their children, signing Sheva and asking for a picture.

At the same time, the latest "blade generation" football boots and running products are also attracted by sports fans.

The Group actively promotes the strategy of "sports +" landing. "Running shop" is to provide suitable venues, activities, beliefs and guarantees for runners, so as to enhance the consumer experience and gradually improve the upgrading channel of upgrading the runner ecosystem.

Football is also an important part of XTEP's "sports +" strategy. XTEP has evolved from a Chinese youth soccer explorer to a promoter of Chinese youth soccer.