Ocean Wharf Is Favored: Chinese Consumers Are Eager To Experience And Local Star Goods.

Bain, who consulted the 2015 China Luxury Market Research Report, pointed out that cross-border e-commerce and overseas websites are becoming more and more popular as luxury shopping channels. About half of respondents said they bought luxuries through these websites in 2015.

People used to buy things in pursuit of good quality and low price. Now they agree that good products are worth a good price, especially when the discovery purchase is the mainstream. When the price of clothing, shoes and bags, such as KENZO, APM, Coach, MK, UGG and so on, the price will rise even if it goes up slightly.

Data show that more and more consumers are shortening the time of shopping.

Who are they? According to the 2015 Global Wealth Report of Credit Suisse Bank, with the wealth of 50 thousand to 500 thousand dollars as the benchmark, China's middle class accounts for 11% of the total adult population in the country, reaching 109 million people. The ocean terminal has portrayed the portraits of the group through platform data. They concentrated between 25 and 35 years old, most of them have bachelor's degree or above, and live in the first tier cities.

They seem to be buying overseas goods, but in fact they are buying more quality and services.

More and more Chinese consumers are beginning to search for the unforgettable experience and local star goods.

Go to Italy to see an opera, go to the local outlets or buy some bags for friends, eat at Michelin star restaurant in Germany, and buy a set of exquisite and durable kitchen utensils in the shopping mall nearby; fly to Australia to appreciate the beauty of natural beauty and kangaroo's strength, but do not forget to buy a pair of snow boots and a bunch of health products.

This is the most Chinese outbound travel shopping path, in fact, more prominent is the concept of Chinese consumption globalization.

Good products are easy to form sticky. When similar alternatives are not found in the country, they can only be purchased abroad or sea.

Nelson's "2015 cross border shopping and consumption report" shows that during the past year, the number of consumers who have experienced overseas shopping experience has been purchased online.

The 10 time, overseas shopping was 7 times.

This shows that in order to buy and continue to consume good things overseas, more and more consumers are buying through cross-border shopping platforms.

At the same time, with the improvement of the maturity of cross-border shopping, more and more overseas goods are purchased.

The Nelson report also shows that the three most popular categories of consumers in the sea are clothing, beauty care products and handbags (knapsack).

Other popular products include

Food, electronic products, health food, maternal and child products, household or kitchen appliances, toy books, etc.

In the first half of the year, the consumption report of China's marine consumption showed that the global buyers of ocean wharves were distributed in 44 countries and regions in the world in the first half of 2015. By the end of June 2016, this number has increased to 68 countries, covering six continents, accounting for 1/3 of the total number of countries in the world, only to meet the increasingly diversified consumption demand in the country. 2016.

Buyers from North America, Europe, Australia and other parts of Asia sell local star goods at Ocean wharf.

From America's light luxury bag to Europe's big suit, from Australia's snow boots to New Zealand's milk powder, from Turkey's manual lamps to Russian amber, fans have gathered. While the ocean terminal data also show that consumers in the first tier cities are buying an average of 10 times a year, with an average of more than 60% of buyers' live orders coming from old customers.